The 20-year veteran in ad sales has done stints with Hindustan Times and DNA. As Senior VP, he will be national second in command for monetisation
BestMediaInfo Bureau | Delhi | March 19, 2012
Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head - Impact for Delhi, East and South India for three and a half years, has joined Mogae Media as Senior Vice-President and the national No. 2 for Monetisation. He will be based at the company’s Delhi headquarters.
An MBA and graduate in commerce from Delhi University, Gopal has more than 20 years of experience in media sales. His earlier stints have been with The Pioneer and Hindustan Times where he was Manager - Key Accounts (media marketing). He has also worked with DNA where he was GM - Marketing and was actively involved with DNA’s launch.
Welcoming Gopal to Mogae, Tanya Goyal, Executive Director, Mogae Group, said, “Rakesh is a mature professional with very good client outreach. He will be one of the leaders for Mogae in monetising mobile as a medium.”
Said Gopal about his new role, “I have spent two decades in media sales, largely in print. I see mobile as the new game-changer in the media business, which is why I am here to evangelise a new catalyst of change.”
Mogae Media is the new venture of veteran ad man Sandeep Goyal focused on mobile monetisation. Mogae has an exclusive tie-up with Airtel, India’s largest telecom operator. In recent weeks, Mogae has attracted Pavan Chandra (from Vivaki), Atishi Pradhan (from Contract), Tushar Dhingra (from Big Cinemas) and Rahul Kishore (from Zenith Optimedia) to its new enterprise.