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Media ABBY’s shortlist for Goafest 2012 announced

There are 98 entries that have made it to the list announced on the Ad Club website

BestMediaInfo Bureau | Delhi | March 22, 2012

The shortlisted entries for Media ABBY’s at Goafest 2012 have been announced by the Ad Club Bombay on its website. We give below the category-wise shortlisted entries:

Sr. No. Case Study Title

Best use of TV

1 Perceptive Targeting - Diverting The Victims of "Forced Viewing" to IPL on YouTube
2 Time Machine that takes people 5 days back in Life!
3 Amitabh Bachchan Died Twice Because Of A House Fly!
4 "Feeling Is Believing"
5 "Mera v/s Tera Network"
6 Australia BadaAchaLagtaHai

Best use of cinema

1 Cinema Queue Becomes History!
2 Real Life to Reel Life - The Journey of Talent
3 Social Drama On Cinema
4 Touch Cinema With Galaxy Tab1
5 " How to ride on the biggest cinema marketing effort of 2011?"
6 Don Ko Pakadna Ab Mushkil Nahi, Mumkin Hai!

Best use of newspapers and magazines

1 The Times of India becomes LIVE TV
2 Turning Print Into Social Media
3 "Happy Birthday Dear Heart!"
4 Independence Day
5 The Night Hammer
6 Subhaarambh

Best use of outdoor & ambient media

1 Survive The World
2 Moving and B'lueing
3 "The Bosch"- Arrived!
4 The Magic Frisk
5 Think Blue

Best use of special events & stunts/live advertising

1 Sign Karo Mukti Pao
2 Survive The World
3 'Muh Mein Jawaani'- A Brand Natak
4 Surf Excel- Eco- Friendly Ganesha
5 Kissan- Jammy Art
6 Cadbury Celebrations Airways

Best use of radio

1 Top Indian Cricketers Quit before ICC World Cup 2011
2 RJs Exchange
3 RJ Cricket Day
4 Iss Rukawat Ke Liye Koi Khed Nahin Hain…
5 Google on Radio
6 Will I win a Media Abby for this Entry? Poochne mein kya Jaata Hai?
7 Ambipur Freshness Drive
8 Godrej Interio Ghar Ghar Ki Kahani
9 Friendsbook- Dosti Ka Shubhaarambh
10 Anti- Love Guru
11 Radio XYLO 94.3 FM

Best use of internet and digital media

1 Cheer For Team India From Your PC
2 BLEED BLUE
3 Stop Not Wishes
4 Sequel To TVC With A TWIST
5 Hot-Line
6 Castrol-Kept it simple silly
7 Ego-Search
8 Kyunki Har EK ________(dash) Jarrori hota hai
9 Vista Blogger Outreach Programme

Best use of sponsorship

1 Animal Planet in Desi Style
2 How We Converted 3000 Skeptics Per Second'
3 I spent the night with a Playboy Bunny
4 Return of KBC 5 -Powered by Idea
5 Independence Day
6 Adrenaline…Thrill…Oomph.Served @ 320kmph
7 Kaun Banega Crorepati
8 Amul MAsterChef India- 2
9 How we created an army of believers
10 Thumps Up Hunt for the Thunder Star`

Best use of branded content

1 Surf Excel Little Big Film Maker
2 Love2HateU
3 The En'tangled' Jodi
4 Diwali Rishton Ki Mithaas
5 Amul MasterChef India - 2

Best use of mixed media

1 Pepsi "Change The Game " celebrates the revolutionary new face of cricket & youth!!
2 Lenovo-For Those Who Do
3 Transforming Everyday to AMAZING Everyday!
4 "Seed-itodial" : The new way of advertising!
5 "Mera v/s Tera Network"

Best use of never before used media

1 India's First Guerilla "Beamvertising"
2 Responsible Mobility- Technology that helped save 100,000 lives
3 School Assembly
4 Cadbury Celebrations Airways
5 Crunch- Serving a 'New' Punch
6 Hippo Momline

Specialist category – Youth marketing

1 Just Try Cheyandi
2 Hot Tips to win back your boyfriend!
3 Involve, Influence, Inspire
4 Mc Spicy
5 Whisper Magic & Girl Dosti
6 RealFlex
7 Style Sutra
8 Cornetto 'Luv Reels' TAKE 2
9 Male Fantasy Theme Parks
10 Of the Glamorous, by the Glamorous, for the Glamorous
11 When Facebook Became Fingerbook
12 Speak UP
13 MTV's Media Agency……….. A first of its kind
14 Coke Studio Woos India
15 Crunch - Serving A Youth-Ful Punch
16 Coolest Job

Specialist category – Vertical marketing

1 "Saathi Bachpan Ke"-Second mother's fight against Diarrhea
2 Recommend The AMEX Experience
3 Connecting with C-Suite

Specialist category – Pro Bono marketing

1 Responsible Mobility- Technology that helped save 100,000 lives
2 Give them Wings
3 Little Dentist
4 Zindagi Se Dosti - Make Friends With Life

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