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Media ABBY's shortlist for Goafest 2012 announced
There are 98 entries that have made it to the list announced on the Ad Club website
BestMediaInfo Bureau | Delhi | March 22, 2012
/ "goafest2012")
The shortlisted entries for Media ABBY's at Goafest 2012 have been announced by the Ad Club Bombay on its website. We give below the category-wise shortlisted entries:
| Sr. No. | Case Study Title |
Best use of TV | |
| 1 | Perceptive Targeting - Diverting The Victims of "Forced Viewing" to IPL on YouTube |
| 2 | Time Machine that takes people 5 days back in Life! |
| 3 | Amitabh Bachchan Died Twice Because Of A House Fly! |
| 4 | "Feeling Is Believing" |
| 5 | "Mera v/s Tera Network" |
| 6 | Australia BadaAchaLagtaHai |
Best use of cinema | |
| 1 | Cinema Queue Becomes History! |
| 2 | Real Life to Reel Life - The Journey of Talent |
| 3 | Social Drama On Cinema |
| 4 | Touch Cinema With Galaxy Tab1 |
| 5 | " How to ride on the biggest cinema marketing effort of 2011?" |
| 6 | Don Ko Pakadna Ab Mushkil Nahi, Mumkin Hai! |
Best use of newspapers and magazines | |
| 1 | The Times of India becomes LIVE TV |
| 2 | Turning Print Into Social Media |
| 3 | "Happy Birthday Dear Heart!" |
| 4 | Independence Day |
| 5 | The Night Hammer |
| 6 | Subhaarambh |
Best use of outdoor & ambient media | |
| 1 | Survive The World |
| 2 | Moving and B'lueing |
| 3 | "The Bosch"- Arrived! |
| 4 | The Magic Frisk |
| 5 | Think Blue |
Best use of special events & stunts/live advertising | |
| 1 | Sign Karo Mukti Pao |
| 2 | Survive The World |
| 3 | 'Muh Mein Jawaani'- A Brand Natak |
| 4 | Surf Excel- Eco- Friendly Ganesha |
| 5 | Kissan- Jammy Art |
| 6 | Cadbury Celebrations Airways |
Best use of radio | |
| 1 | Top Indian Cricketers Quit before ICC World Cup 2011 |
| 2 | RJs Exchange |
| 3 | RJ Cricket Day |
| 4 | Iss Rukawat Ke Liye Koi Khed Nahin Hain… |
| 5 | Google on Radio |
| 6 | Will I win a Media Abby for this Entry? Poochne mein kya Jaata Hai? |
| 7 | Ambipur Freshness Drive |
| 8 | Godrej Interio Ghar Ghar Ki Kahani |
| 9 | Friendsbook- Dosti Ka Shubhaarambh |
| 10 | Anti- Love Guru |
| 11 | Radio XYLO 94.3 FM |
Best use of internet and digital media | |
| 1 | Cheer For Team India From Your PC |
| 2 | BLEED BLUE |
| 3 | Stop Not Wishes |
| 4 | Sequel To TVC With A TWIST |
| 5 | Hot-Line |
| 6 | Castrol-Kept it simple silly |
| 7 | Ego-Search |
| 8 | Kyunki Har EK ________(dash) Jarrori hota hai |
| 9 | Vista Blogger Outreach Programme |
Best use of sponsorship | |
| 1 | Animal Planet in Desi Style |
| 2 | How We Converted 3000 Skeptics Per Second' |
| 3 | I spent the night with a Playboy Bunny |
| 4 | Return of KBC 5 -Powered by Idea |
| 5 | Independence Day |
| 6 | Adrenaline…Thrill…Oomph.Served @ 320kmph |
| 7 | Kaun Banega Crorepati |
| 8 | Amul MAsterChef India- 2 |
| 9 | How we created an army of believers |
| 10 | Thumps Up Hunt for the Thunder Star` |
Best use of branded content | |
| 1 | Surf Excel Little Big Film Maker |
| 2 | Love2HateU |
| 3 | The En'tangled' Jodi |
| 4 | Diwali Rishton Ki Mithaas |
| 5 | Amul MasterChef India - 2 |
Best use of mixed media | |
| 1 | Pepsi "Change The Game " celebrates the revolutionary new face of cricket & youth!! |
| 2 | Lenovo-For Those Who Do |
| 3 | Transforming Everyday to AMAZING Everyday! |
| 4 | "Seed-itodial" : The new way of advertising! |
| 5 | "Mera v/s Tera Network" |
Best use of never before used media | |
| 1 | India's First Guerilla "Beamvertising" |
| 2 | Responsible Mobility- Technology that helped save 100,000 lives |
| 3 | School Assembly |
| 4 | Cadbury Celebrations Airways |
| 5 | Crunch- Serving a 'New' Punch |
| 6 | Hippo Momline |
Specialist category – Youth marketing | |
| 1 | Just Try Cheyandi |
| 2 | Hot Tips to win back your boyfriend! |
| 3 | Involve, Influence, Inspire |
| 4 | Mc Spicy |
| 5 | Whisper Magic & Girl Dosti |
| 6 | RealFlex |
| 7 | Style Sutra |
| 8 | Cornetto 'Luv Reels' TAKE 2 |
| 9 | Male Fantasy Theme Parks |
| 10 | Of the Glamorous, by the Glamorous, for the Glamorous |
| 11 | When Facebook Became Fingerbook |
| 12 | Speak UP |
| 13 | MTV's Media Agency……….. A first of its kind |
| 14 | Coke Studio Woos India |
| 15 | Crunch - Serving A Youth-Ful Punch |
| 16 | Coolest Job |
Specialist category – Vertical marketing | |
| 1 | "Saathi Bachpan Ke"-Second mother's fight against Diarrhea |
| 2 | Recommend The AMEX Experience |
| 3 | Connecting with C-Suite |
Specialist category – Pro Bono marketing | |
| 1 | Responsible Mobility- Technology that helped save 100,000 lives |
| 2 | Give them Wings |
| 3 | Little Dentist |
| 4 | Zindagi Se Dosti - Make Friends With Life |