| Sr. No. |
Case Study Title |
Best use of TV
|
| 1 |
Perceptive Targeting - Diverting The Victims of "Forced Viewing" to IPL on YouTube |
| 2 |
Time Machine that takes people 5 days back in Life! |
| 3 |
Amitabh Bachchan Died Twice Because Of A House Fly! |
| 4 |
"Feeling Is Believing" |
| 5 |
"Mera v/s Tera Network" |
| 6 |
Australia BadaAchaLagtaHai |
|
Best use of cinema
|
| 1 |
Cinema Queue Becomes History! |
| 2 |
Real Life to Reel Life - The Journey of Talent |
| 3 |
Social Drama On Cinema |
| 4 |
Touch Cinema With Galaxy Tab1 |
| 5 |
" How to ride on the biggest cinema marketing effort of 2011?" |
| 6 |
Don Ko Pakadna Ab Mushkil Nahi, Mumkin Hai! |
|
Best use of newspapers and magazines
|
| 1 |
The Times of India becomes LIVE TV |
| 2 |
Turning Print Into Social Media |
| 3 |
"Happy Birthday Dear Heart!" |
| 4 |
Independence Day |
| 5 |
The Night Hammer |
| 6 |
Subhaarambh |
|
Best use of outdoor & ambient media
|
| 1 |
Survive The World |
| 2 |
Moving and B'lueing |
| 3 |
"The Bosch"- Arrived! |
| 4 |
The Magic Frisk |
| 5 |
Think Blue |
|
Best use of special events & stunts/live advertising
|
| 1 |
Sign Karo Mukti Pao |
| 2 |
Survive The World |
| 3 |
'Muh Mein Jawaani'- A Brand Natak |
| 4 |
Surf Excel- Eco- Friendly Ganesha |
| 5 |
Kissan- Jammy Art |
| 6 |
Cadbury Celebrations Airways |
|
Best use of radio
|
| 1 |
Top Indian Cricketers Quit before ICC World Cup 2011 |
| 2 |
RJs Exchange |
| 3 |
RJ Cricket Day |
| 4 |
Iss Rukawat Ke Liye Koi Khed Nahin Hain… |
| 5 |
Google on Radio |
| 6 |
Will I win a Media Abby for this Entry? Poochne mein kya Jaata Hai? |
| 7 |
Ambipur Freshness Drive |
| 8 |
Godrej Interio Ghar Ghar Ki Kahani |
| 9 |
Friendsbook- Dosti Ka Shubhaarambh |
| 10 |
Anti- Love Guru |
| 11 |
Radio XYLO 94.3 FM |
|
Best use of internet and digital media
|
| 1 |
Cheer For Team India From Your PC |
| 2 |
BLEED BLUE |
| 3 |
Stop Not Wishes |
| 4 |
Sequel To TVC With A TWIST |
| 5 |
Hot-Line |
| 6 |
Castrol-Kept it simple silly |
| 7 |
Ego-Search |
| 8 |
Kyunki Har EK ________(dash) Jarrori hota hai |
| 9 |
Vista Blogger Outreach Programme |
|
Best use of sponsorship
|
| 1 |
Animal Planet in Desi Style |
| 2 |
How We Converted 3000 Skeptics Per Second' |
| 3 |
I spent the night with a Playboy Bunny |
| 4 |
Return of KBC 5 -Powered by Idea |
| 5 |
Independence Day |
| 6 |
Adrenaline…Thrill…Oomph.Served @ 320kmph |
| 7 |
Kaun Banega Crorepati |
| 8 |
Amul MAsterChef India- 2 |
| 9 |
How we created an army of believers |
| 10 |
Thumps Up Hunt for the Thunder Star` |
|
Best use of branded content
|
|
|
| 1 |
Surf Excel Little Big Film Maker |
| 2 |
Love2HateU |
| 3 |
The En'tangled' Jodi |
| 4 |
Diwali Rishton Ki Mithaas |
| 5 |
Amul MasterChef India - 2 |
|
Best use of mixed media
|
|
|
| 1 |
Pepsi "Change The Game " celebrates the revolutionary new face of cricket & youth!! |
| 2 |
Lenovo-For Those Who Do |
| 3 |
Transforming Everyday to AMAZING Everyday! |
| 4 |
"Seed-itodial" : The new way of advertising! |
| 5 |
"Mera v/s Tera Network" |
|
Best use of never before used media
|
| 1 |
India's First Guerilla "Beamvertising" |
| 2 |
Responsible Mobility- Technology that helped save 100,000 lives |
| 3 |
School Assembly |
| 4 |
Cadbury Celebrations Airways |
| 5 |
Crunch- Serving a 'New' Punch |
| 6 |
Hippo Momline |
|
Specialist category – Youth marketing
|
| 1 |
Just Try Cheyandi |
| 2 |
Hot Tips to win back your boyfriend! |
| 3 |
Involve, Influence, Inspire |
| 4 |
Mc Spicy |
| 5 |
Whisper Magic & Girl Dosti |
| 6 |
RealFlex |
| 7 |
Style Sutra |
| 8 |
Cornetto 'Luv Reels' TAKE 2 |
| 9 |
Male Fantasy Theme Parks |
| 10 |
Of the Glamorous, by the Glamorous, for the Glamorous |
| 11 |
When Facebook Became Fingerbook |
| 12 |
Speak UP |
| 13 |
MTV's Media Agency……….. A first of its kind |
| 14 |
Coke Studio Woos India |
| 15 |
Crunch - Serving A Youth-Ful Punch |
| 16 |
Coolest Job |
|
Specialist category – Vertical marketing
|
| 1 |
"Saathi Bachpan Ke"-Second mother's fight against Diarrhea |
| 2 |
Recommend The AMEX Experience |
| 3 |
Connecting with C-Suite |
|
Specialist category – Pro Bono marketing
|
| 1 |
Responsible Mobility- Technology that helped save 100,000 lives |
| 2 |
Give them Wings |
| 3 |
Little Dentist |
| 4 |
Zindagi Se Dosti - Make Friends With Life |
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