Arvind Sharma, Chairman, Goafest 2012, also announced that this year there will be Grand Prix in all nine verticals
BestMediaInfo Bureau | Delhi | March 5, 2012
Abbies at Goafest 2012 will have provision for a Grand Prix in all the nine verticals. The Grand Prix is being introduced in media awards as well. The Grand Prix this year will include specialist areas such as Out of Home and Ambient, Design, Digital and Mobile Advertising, Direct, Integrated Advertising, Media, TV, Radio and Print.
The Goafest Committee has also released the first list of internationally acclaimed speakers for the Conclave. Jonathan Mildenhall, Vice-President, Global Advertising Strategy & Content Excellence, The Coca-Cola Company; Jean Yves Naouri, COO & Member of Management Board, Publicis Groupe SA; Tim Love, Vice-Chairman of Omnicom Group; Steve King, CEO, ZenithOptimedia; and Jayant Murty, Director of Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corporation will be speaking at Goafest 2012.
The Advertising Conclave will be held on April 19 at the Zuri White Sands in South Goa. This will be followed by two days of Goafest at the same venue from April 20-21.
Commenting on the impressive line-up of speakers at the Advertising Conclave, Arvind Sharma, Chairman, Goafest 2012 and Chairman & CEO, Leo Burnett India, said, “We have lined up a great festival and a fabulous line-up of speakers for the Conclave as well as the seminars. The speakers addressing the Conclave have the width of vision and experience to make us think about ‘Ideas for impacting the full circle’, which is the theme of the Conclave. We will announce the seminar speaker names soon. I am certain that these incredible speakers will present delegates with a rich future-facing perspective.”
Another aspect Sharma touched upon was the ‘Marketing Wizards’ initiative in association with the Indian Society of Advertisers (ISA). Each ISA member can nominate up to two rising stars from their marketing teams under the age of 30 years to Goafest 2012.
“This year we are focusing on getting more clients to be a part of Goafest. Marketing Wizards was created as an initiative to drive young advertisers’ participation. I must share that our effort in getting more client participation through the Marketing Wizards initiative is delivering rich dividends. We have received a very enthusiastic response from young clients. Many seats have been filled and we are expecting the remaining seats to be filled in soon,” Sharma informed.
For the record, Goafest 2012 is being organised by AAAI and Ad Club Bombay in partnership for the fifth year.