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DDB Mudra leads Indian tally at Adfest 2012
The agency has won 9 metals followed by Leo Burnett with 6 metals and McCann with 5 metals. Leo Burnett and McCann have won a Gold each
BestMediaInfo Bureau | Delhi | March 20, 2012
/ "adfest-awards")
The 15th Asia Pacific Advertising Festival, more affectionately known as ADFEST 2012, announced the winners in Press, Outdoor, Cyber, Direct, Promo, Design, Print Craft and Film Craft on March 19 at Pattaya, Thailand. Winners in Film and Radio categories along with special awards will be announced today.
Indian agencies have fared well with 24 metals including 2 Gold, 9 Silver and 13 Bronze among the categories announced so far. Last year, the overall tally was 18 without any Gold metal. In 2010, Indian agencies had managed to pick 34 Lotus.
So far, DDB Mudra Group leads the Indian tally with 9 metals including 3 Silver and 6 Bronze. Leo Burnett India has bagged 6 metals including 1 Gold, 1 Silver and 4 Bronze. McCann Worldgroup has won 5 metals including 1 Gold and 4 Silver. Grey Worlwide India follows with 1 Silver and 1 Bronze while Ogilvy & Mather and DraftFCB+Ulka have managed to get 1 Bronze each.
| Category | Agency | Campaign | Brand | Award |
| Press Lotus | DDB Mudra Group | York Blackout/Armenian Internet shutdown | Coffee Gold | Silver |
| DDB Mudra Group | OLD LADY | Passat | Bronze | |
| Grey Worldwide India | Two-faced Beauty Pageant | FinePix S4000 | Bronze | |
| McCann Worldgroup, India | Onida i21 City | Onida i21 | Silver | |
| McCann Worldgroup, India | Onida i21 Forest | Onida i21 | Silver | |
| McCann Worldgroup, India | Onida i21 Sea | Onida i21 | Silver | |
| McCann Worldgroup, India | Onida i21 City/Forest/Sea | Onida i21 | Silver | |
| Leo Burnett India | Travelogue : American Flag/Russian Vodka/Mayan Palace | Broken Compass | Silver | |
| Outdoor Lotus | DraftFCB+Ulka India | Falling Hoarding | Mumbai Traffic Police | Bronze |
| McCann Worldgroup, India | Blind Car | Hard Rock Café | Gold | |
| DDB Mudra | Cleanoscope | Rotract Mumbai | Bronze | |
| DDB Mudra | Jumbled Conspiracy : Torture Room/Bed Room/Locker Room | Stedfast | Silver | |
| DDB Mudra | Jumbled Conspiracy – Bed Room | Stedfast | Bronze | |
| DDB Mudra | Jumbled Conspiracy : Torture Room | Stedfast | Bronze | |
| DDB Mudra | Jumbled Conspiracy : Locker Room | Stedfast | Bronze | |
| Direct Lotus | DDB Mudra | Disappearing Discounts | Lass Natural Cosmetics | Silver |
| Grey Worldwide India | Magic Drain Opener | Pantene Hair Fall Protection Shampoo | Silver | |
| Ogilvy & Mather | Chanting Lighter | Cancer Patients Aid Association | Bronze | |
| Leo Burnett | Ink Pad | Literacy program - Door Step School | Bronze | |
| Design Lotus | Leo Burnett India | Gandhifont - Now in Hardcover | Gandhifont | Gold |
| Print Craft Lotus | Leo Burnett India | Reclaim Your Space : Cigarette/Fish/Socks | Bajaj Exhaust Fans | Bronze |
| Leo Burnett India | Tide Fragrance : Fisherman/Onion Seller/Cook | Tide | Bronze | |
| Leo Burnett India | Reclaim Your Space : Cigarette/Fish/Socks | Bajaj Exhaust Fans | Bronze | |
| DDB Mudra | Corruption: Root out corruption 1/2/3 | Rotaract Club | Bronze | |