Made to Order and Big Style Icon are the shows targeted at the urban Indian males who enjoy the finer things in life
BestMediaInfo Bureau | Delhi | March 13, 2012
BIG CBS PRIME has launched two new shows which promise to resonate excellently with their target audiences. The two new properties called Made to Order and BIG Style Icon are tailored keeping in mind the infotainment preferences of the men who live in style, the shows focusing on the hottest properties in the Indian Real Estate market and an exclusive peek into the world of the elite, respectively.
Made to Order will take its viewers on an exquisite journey with an exclusive tour into the best real-estate properties money can buy. Everyone dreams of owning a house so luxurious, so splendid that stands out amongst the others, but for most, these remain a dream. This show is targeted at the upper crest of society for whom nothing is out of reach!
BIG Style Icons as the name suggests is a profiling of the lavish lives of society’s elite and the extraordinary and exclusive brands which are their favorites. The show will feature the men who are known for their style quotient with hand-picked style icons which will see the likes of Vijay Mallya, Yash Birla, Shah Rukh Khan, MS Dhoni and Atul Kasbekar to name a few. The show will focus on an Icons’ favorite brands, preferred machines, his style statement, his workout den and more…
Both properties offer an excellent and appropriate platform for marketers from the real estate, home fittings, high end fashion brands and premium products, as the Channel ensures reach to a large relevant audience base with minimal spill-over.
The Channel already boasts of a brilliant line up of the best international programming with shows like Survivor, Hawaii 5-0, The 4400 to name a few and stands as the most viewed channel amongst a premium section of the urban Indian male audiences. Made to Order and BIG Style Icon are designed to give the viewers an up-close and first-ever look into the lives of the rich and famous. With extremely positive responses received from audience for the Channels previous home grown properties, India’s Sexiest Bachelor and Big Wheels, the Channel is confident of these shows matching the entertainment demands of its male audiences.
BIG CBS Networks will be launching a multi-faceted promotional campaign for both these shows. The properties will be extensively promoted and marketed across multi-media platforms of television, radio, OOH, print and social media platforms, which will ensure excellent reach for marketers associating with the properties.