Bhaskar Das has new role at BCCL

Till recently the overall boss of Response division, Das has now been appointed as President & Principal Secretary to the MD to prepare a new roadmap for the country's largest media house

BestMediaInfo Bureau | Delhi | March 13, 2012

Arguably the most powerful media executive by virtue of heading till recently the entire Response division of the country's largest media house, Bennett, Coleman & Co. Ltd (BCCL), Bhaskar Das has been assigned a new and wider role. After having successfully steered BCCL's top line to new highs, Das has now been appointed as President & Principal Secretary to the MD, Vineet Jain, effective March 7, 2012. Das will report to Jain directly.

In April 2011, BCCL had elevated Bhaskar Das as President of the company. At that time, in Arunabh Das Sharma was roped in as Executive President from Whirlpool US. Consequent to Das' new role, Das Sharma, Executive President – Response, will henceforth to report Chief Executive Ravi Dhariwal.

A communication put out by Jain said: “In an effort to capitalise on the wealth of knowledge and experience and to leverage the same across the group, it is my pleasure to announce the appointment of Dr Bhaskar Das as President & Principal Secretary to MD, effective March 7, 2012. In this new role, Bhaskar will report to me.”

The official note said that in addition to the recently announced responsibilities in Brand Capital (the new name for Private Treaties), Das will be entrusted with: exploring new revenue opportunities across the Group's media initiatives; evolving a collaborative sales approach across various Group properties; charting out a future roadmap for Optimal Media Solutions (earlier known as Medianet); and facilitating a shared understanding and aligning all functions and Group Cos. to shareholder philosophies and objectives.

Jain said further: “Bhaskar Das has always excelled in every responsibility entrusted to him – be that of leading Response function to newer heights, brand management, profit centre head or special projects in the area of Wellness, Times Foundation among others. This new role has the potential of becoming a game changer for the Group. I am confident that Das will excel in the above responsibilities as well.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com