The win comes closely on the heels of very recent wins like Topps, Sonic and Comedy Central (Viacom 18)
BestMediaInfo Bureau | Delhi | February 21, 2012
As part of its growth strategy, Ricoh ICOH India has taken on board Vizeum India to handle its media duties. For Vizeum this comes quick on the heels of various other announcements in the last two weeks, including Topps, Sonic and Comedy Central (Viacom 18).
Ricoh India is a leading player in the area of imaging solutions. The company has aggressive growth plans with a clear focus in the areas of multi-functional products, laser printers and managed document services.
Confirming the appointment of Vizeum, V Balakrishnan, VP â National Marketing, Ricoh India, said, âIn the past we have had very productive engagement with people currently associated with Vizeum. Vizeumâs philosophy of working with clients to address their business issues rather than passive media spends is also very much what we were looking for. With this combination and a good team on ground to take this thinking forward, Vizeum was our obvious choice. We are quite excited about the future with the number of initiatives being planned.â
Commenting on the win, S Yesudas, Managing Director, Vizeum India, said "We are extremely delighted with this win. We sincerely thank Ricoh management for their faith in us. This opens up a range of original communication possibilities as the category is largely focused on passive advertising.Â As with every win of ours, we are humbled and stay acutely aware of our responsibilities.Â This business will be handled out of our Delhi office under the leadership of Harit Pant.â