Vh1 launches 'Vh1 Radio GAGA' on Airtel mobile

Joins hands with Hungama Mobile to offer mobile radio service now available for Airtel mobile customers

February 1, 2012:

Vh1, India's premiere International entertainment channel, has always played a pivotal role in offering the best in the world of music and providing complete entertainment. In a bid to offer music 24x7, this time, Vh1 has joined hands with Hungama Mobile to launch 'Vh1 Radio Gaga' --- India's coolest mobile radio service now available for Airtel mobile customers.

With this, Vh1 fans get a chance to tune in to their favourite international song anytime of the day on India's leading mobile services provider - Airtel. To subscribe to the all new 'Vh1 Radio Gaga' on their mobile phones, Airtel mobile customers can now dial the hotline number 55841 and get set to hear foot tapping numbers from Vh1's four definitive categories – Vh1 Top 10, Vh1 Hip Hop Hustle, Vh1 Rock Rules and Vh1 Classic. These tracks are specially handpicked for Vh1 fans to provide the best of Hollywood music entertainment.  VH1 Radio GaGa is priced at Rs. 2 per day subscription and and 3 paise per second browsing rate for consumers.

Speaking about the initiative, Ferzad Palia, Senior VP & GM, English Entertainment – Viacom18 Media Pvt Ltd, says, “It brings us at Vh1 great pleasure, not only to entertain our fans through on-air and on-ground platforms, but connect with them wherever they are. Through Vh1 Radio Gaga, Vh1 India will come even closer to its fans through the mobile platform. We hope that through this initiative, all music lovers and Vh1 fans will be thrilled to have this facility on their Airtel mobile phones and sing out loud!”

Commenting on the service, Albert Almeida, COO, Hungama Mobile, said, “Historically international music has not been promoted as heavily as other genres of music content. In spite of this consumption of International music on mobile constitutes 5% to 7% of the overall music. This number has largely been on the back off growing interest among the young upwardly mobile audiences who have actively sought this content. With the VH1 Radio Gaga service and the powerful reach of Airtel there is no better way to grow this genre of music and Hungama is committed to doing just this by powering this service via its platform and content.”

Through this unique venture, Vh1 extends its presence beyond television and online media to the mobile platform by providing its fans an experience on the go! With this unique experience, Vh1 has set a platform for its fans that connects with them all throughout the day. Now tune into your favourtie song, just a call away from your Airtel mobile!

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