The former head of Brand David, a sister agency of Ogilvy, will play a key leadership in building DDB Mudra in the northern market
BestMediaInfo Bureau | Delhi | February 8, 2012
Vandana Das, President and Branch Head at Brand David, a sister agency of Ogilvy, is all set to come on board the DDB Mudra Group as President. She will be responsible for building both the DDB Mudra and Mudra brands in Delhi. She has more than two decades of experience including more than 15 years at Ogilvy.
A postgraduate in Psychology and Business Administration, she is credited with the significant growth that Ogilvy Delhi has enjoyed in the last few years. Besides successfully turning around many brands of Dabur across the hair care, skin care, oral care and home care categories, she launched the hugely successful Maruti Zen-Estillo-Little Box campaign, a completely integrated effort that spanned television, print, OOH, digital as well as rural marketing. She played a significant role in the transformation of Limca into a refreshing drink brand for the youth. She has also worked on Costa Coffee, Hindustan Times and Four Square cigarettes.
At Ogilvy Delhi, she also served as a training leader.
Madhukar Kamath, Group CEO and MD of DDB Mudra Group, said, “I am glad that Vandana is coming on board. I look forward to working closely with her. We are keen on building our Delhi operations around her. I was impressed with not just her dynamic leadership capabilities, but also her boundless energy and lively people skills. Both in terms of culture and mindset, she will be a great fit and asset within the DDB Mudra Group.”
Das said about her new assignment, “It has been great working with Ogilvy for the past 17 years and my time spent has been very enriching and will always be cherished. It is now time to explore other opportunities and I am excited. DDB Mudra is poised for even greater growth and I am looking forward to being part of the team that will steer it.”