Uninor print ad takes the vox populi route

Uninor recharged by the support of 40 million customers, unveils the 'We Love Uninor' print campaign created by Leo Burnett with the message that 'Uninor is here to compete'

BestMediaInfo Bureau | Delhi | February 28, 2012

Uninor has delivered a strong message on the scale of its operations, its impact on making mobile telephony affordable for the mass market and its intention to remain committed to India. The 'We Love Uninor' print campaign has been launched in the media and will soon be rolled out in each Uninor circle as a large-scale ground activity.

The print campaign, created by its agency Leo Burnett India shows how 40 million customers have chosen Uninor as their preferred mobile service provider in less than three years. The new television commercial that is currently running on 72 mainline and regional TV channels focuses on Uninor's one simple message: 'Pay less Talk more'. The TVC is targeted at the youth who are value driven and are always on the lookout for the best deal. The underlining message is that with Uninor, there is no need for frequent recharges because your talk time lasts longer.

Since the launch of its services, Uninor has competed successfully in all its commercial circles, adding more subscribers than any other mobile operator in India in 2011. In the 13 circles where Uninor operates, it added around 17.8 million customers last year, more than any operator in India. In doing so, Uninor has ensured that a mobile phone service is affordable for everyone. In Mumbai, 4.3 lakh customers chose Uninor last year, more than many established operators in the state.

“Even if you are not a Uninor customer today, you have benefited from us.  Because of new competition from us and others, every operator has been forced to make tariffs affordable. Customers in Delhi, where there is no new competition, pay 60 per cent more than customers in any other city. However, if new competition is asked to leave the market, India should be prepared for the same high tariffs as Delhi has today,” Sigve Brekke, MD of Uninor, said.

The recent developments have energised Uninor like never before. Over the past few days, thousands of Uninor employees have stormed the market, registering their presence and assuring retailers and customers that Uninor services are continuing.

“I am proud of the way our employees, our trade partners and our customers have responded over the past few days. An entire organisation is now out in the market, extremely motivated to register Uninor's presence,” added Brekke.

Info@BestMediaInfo.com

Info@BestMediaInfo.com