Exploring strategic alliances, further expansion and leveraging of existing relationships in the post production space for films, broadcast and television commercials
BestMediaInfo Bureau | Delhi | February 2, 2012
Reliance MediaWorks Ltd is looking at expanding its domestic entertainment services portfolio across films, broadcast and television commercials through strategic alliances, capacity expansion and leveraging of existing relationships.
Reliance MediaWorks is Indiaâ€™s largest service provider in the film post production services space and has offered varied services such as Motion Picture Processing, Digital Intermediate (DI), Digital Cinema mastering, Promos and trailer services and visual effects for 110 out of 114 Bollywood films that released in 2011. The company has handled DI and VFX for over 65 films in 2011 which includes award winning films like Rockstar, Zindagi Na Milegi Dobara and The Dirty Picture. Additionally, company has recently started offering 3D Conversion services to Bollywood Studios and its first domestic project was Don 2.
Reliance MediaWorks operates Indiaâ€™s largest Hollywood benchmarked studios where major events such as the Prestigious Filmfare Awards, films like Singham, Agneepath and several television shows and commercials have been shot. Currently the studios have three operational sound stages and the second phase comprising of five sound stages will be operational by mid 2012.
Reliance MediaWorks also operates one of the worldâ€™s largest comprehensive digital restoration and content processing services facilities in India and has restored over 250 legacy films in 2011 which includes titles like Sholay, Laawaris, Devdas and Do Bhigha Zameen among others.
Reliance MediaWorks has set up cutting edge post production facilities for broadcast shows and television commercials. The broadcast post has handled some of Indiaâ€™s biggest reality shows like X-Factor, Indiaâ€™s Got Talent and Just Dance. The TVC post has done over 250 commercials for brands like Tata Sky, Maruti, and Cadburys among others.
To strengthen the services offerings in southern India market, Reliance MediaWorks has recently partnered with VenSat to expand its VFX, CG and Animation capabilities and create a studio in Chennai ; and has also tied up with Annapurna Studios to manage and operate their studio facility and to operate and expand the Digital Post Production facility at the Hyderabad studios.
Commenting on this expansion, Anil Arjun, CEO of Reliance MediaWorks said, â€œWe offer world-class services and solutions from origination to playout and enjoy strong client relationships with most of the Indian production houses, studios and broadcasters. With production values constantly going up we see a significant potential and growth opportunity. In 2012, we plan to deepen our presence in the Tamil and Telugu market through our strategic alliances and additionally further strengthen our service offerings and leverage of existing relationships with capacity expansion and new strategic partnerships".