It will be in addition to his current role as Country Head, WPP India. Bates is also set to name a CEO shortly
BestMediaInfo Bureau | Delhi | February 28, 2012
Veteran adman Ranjan Kapur has agreed with the regional management of Bates Asia to step into the role of Chairman, Bates India. It will be in addition to his current role as Country Head, WPP India. Bates Asia is part of the WPP Group.
In his new role, Kapur will work closely with the senior management of Bates India to fire a new ambition and help develop an organisation structure that offers more relevant ways of engaging with clients and consumers.
On the perception that in India, there is far too much emphasis on traditional advertising to provide brand solutions and drive growth, Kapur commented, “This is a misnomer. Bates has developed an exciting new ‘changengage’ philosophy that helps provide solutions that are both media and discipline neutral, and it has through-the-line capability and resources to deliver them. To drive this thinking forward we are in conversation with a few new-age thinkers and we hope to finalise on the CEO for Bates India very shortly.”
Senior managers at Bates are delighted. Kapur has been informally engaged with Bates ever since he stepped down as Chairman of Ogilvy after leading them to a pre-eminent position back in 2003. Dheeraj Sinha, Regional Head of Planning at Bates India, feels that Kapur will help galvanise the agency. “His reputation precedes him and he hasn’t lost any of the passion and drive he displayed when he led Ogilvy to the top.”
“The recent departures at Bates India have presented us with an opportunity to put the right leadership in place,” said Tim Isaac, Regional Head of Bates Asia. “I am delighted to renew my partnership with Ranjan. I have worked with Ranjan many times since I first arrived in Singapore in 1986. With Ranjan as Chairman and a new CEO in place shortly, we will be looking to accelerate our growth in India.”