Radio City Connect orchestrates a flash mob and studio shift for the event launch
BestMediaInfo Bureau | Delhi | February 29, 2012
Radio City Connect took Pune by surprise by organizing a grand launch and awareness campaign of the âPune Strykersâ Hockey team at SGS Mall. The team was launched on-air and on-ground at the same time. For the first time ever, public witnessed a team launch live in a mall, along with a flash mob and studio shift. A Radio City studio was created in the mall where RJ Sonali went live and treated listeners with the grand proceedings of the launch. Â The shoppers in the mall were abuzz with excitement on seeing the glittery event and spell bound to witness their favorite hockey team amidst them.
The entire team of Pune Strykers, along with the CEO, Team Coach and Psychotherapist introduced themselves with great pride to the audience on- ground as well as to the listeners on-air. True hockey lovers poured in to meet the playersâ one on one.
Radio City Connect orchestrated a flash mob where the dancers grooved to the peppy Pune Strykers Anthem, and the audience also joined the fun, shaking their leg to the music. Piyush Malhotra, a renowned choreographer was engaged to choreograph the super energetic multiple flash mobs.
Adding to the excitement, Radio City Connect incorporated Minute to Win it games for contestants. People actually got a chance to hit some goals themselves and experience the exciting game of hockey. Many giveaways like miniature hockey, bags, key chains, pens were given during the entire activity, making the evening memorable for them. The contestants sang, danced, acted and were gratified with merchandise for the team.
Moreover, a signature campaign was carried out by Radio City Connect that gave a chance to the audience to articulate their love and blessings to the team by writing messages and signing on the board.
Elaborating on this occasion, Ashit Kukian, COO, Radio City 91.1 FM said, âWe are delighted to launch the Pune Strykers Hockey Team. As a medium that enjoys immense local relevance and personal connect with listeners, we have been able to cultivate a strong expertise in on-ground activations. This is the first time a sports activity has been launched on-ground and on-air simultaneously. I am glad that the response was much more than what we had anticipated. Our effort to create awareness of the team by reaching out to maximum number of listeners and contribute towards adding popularity to the game of hockey has been successful. âRadio City Connectâ which is Radio City 91.1 FMâs full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all our clients. Our proficiency in executing on-ground activations has propelled this partnership with the World Series Hockey. â
Speaking on this occasion, Manoj Choudhary, franchise owner of Pune Strykers and promoter of Jewel Products said, âWorld Series Hockey was conceived with the objective of reinvigorating the sport of Hockey in India and creating a financially self sustaining ecosystem for Hockey to thrive and grow to become the âsport of choiceâ for young Indians. Â We chose Radio City Connect because our team spirit and attitude is synonymous with their brand attitude; leadership, energetic and pep.â