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Oman Tourism launches ‘Opulence of Oman’ campaign in India

Earmarks Rs.1 crore for the digital and print campaigns being rolled out this month

BestMediaInfo Bureau | Delhi | February 6, 2012

The Sultanate of Oman is embarking on a branding exercise in the Indian market with the launch of their ‘Opulence of Oman’ campaign through a four -city road show that kicked in Mumbai last week. This is the first ever branding exercise in the Indian market.

‘Opulence of Oman’ will establish Oman’s presence in the Indian market as a high-end destination for the evolved traveler and will be rolled out this month and run right up to April 2012 across digital and  print media platforms. An amount of Rs. 1 crore has been allotted for the branding exercise.

The power and popularity of the internet will allow Oman to connect with net savvy users in India and will enhance the brand ‘Oman’.

Through this campaign, Oman will introduce new products that will focus on the different facets that Oman has to offer as a leisure destination—be it adventure, culture, honeymoon or MICE.

According to Lubaina Sheerazi, India representative of the Ministry of Tourism, Sultanate of Oman, `Today’s traveler is well informed and well versed with digital media. We believe that this platform will help us showcase Oman on a broader level, thus achieving our goals of enhancing the brand ‘Oman’.”

Oman is an apt destination for the Indian high-end traveler as it has excellent air connectivity, with 76 direct flights a week from 10 cities in India and the average flying time is 2-3 hours.

Oman is known for its vibrant and unspoiled culture and has the most awe-inspiring landscape. A land of diverse landscapes, Oman changes from dry valleys to lush green oases, from vast unending plains to mighty mountains, from golden brown sands to aquamarine seas.

It is distinctly Arab and offers the visitor a glimpse of many unique old world wonders and leads the way in the Middle East for the development of Responsible Tourism. It has been consistently implementing sustainable strategies for tourism promotion and hence Muscat has been crowned, `The Capital of Arab Tourism for 2012.’

Oman’s leading carrier Oman Air along with Al Bustan Palace – Ritz Carlton, Golden Tulip Hotels Oman/Seeb, Shangri-La’s Barr Al Jissah Resort & Spa, Intercontinental Muscat and Al Nahda Resort & Spa and destination marketing representatives - Bahwan Tours, Tour Oman, Global Tours, Mezoon International, Zahara Tours, Adonis Travels and National Travel and Tourism form the delegation that will display Oman as a year-long destination for Indians

The Ministry of Tourism, Sultanate of Oman opened its office in India last year and has seen an increase in the number of travelers from India. For the year ending November 2011, the total number of Indians that travelled to Oman was 7.40 lakh, which is a 4.4 per cent increase over 2010, while the proportion of premium travelers increased by a staggering 20 per cent.


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