The media agency is focusing on strengthening its South operations
BestMediaInfo Bureau | Delhi | February 7, 2012
After recently bagging the media duties of The Hindu, Mindshare has added another new business to its Chennai client portfolio -- Tamil Nadu-based real estate developer SPR&RG Constructions. The mandate involves handling the media strategy as well as planning and buying across all mediums. The account will be handled out of the Chennai office.
Commenting on the win, Ravi Rao, Leader, South Asia, Mindshare, said, âThis win is great news for our recent growing focus on strengthening our South operations. We are excited to have the opportunity to serve SPR&RG Constructions. They have a great vision for the category and we believe we can do some game-changing work for the brand.â
SPR&RG Constructions is engaged in the acquisition and development of residential and commercial properties, besides executing turnkey infrastructure projects in Tamil Nadu. The company is coming up with its second large project in Chennai â Osian Chorophyll. This is a unique property with 42 gardens and sky bridges that connects all the 10 blocks which have gardens lining them and thereby enhancing healthy living within the city limits.
âWith two upcoming projects in Chennai at Porur and Vepery, we were in consideration to partner with an agency that has expertise in local media and has ability to put to use global knowledge at the local level for all our forthcoming projects,â said Sandeep Pantvaidya, VP â Marketing and Sales, SPR&RG. âWe are glad to have Mindshare, one of the finest media buying agencies in the country today, on board to handle brand SPRRG and Chlorophyll. We look forward to a lengthy partnership with Mindshare.â