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Kartikeya Dixit & Sam Nagabhushan duo join IBD

The Hakuhodo agency has reently piucked up a clutch of new business like Pure Home+ Living, Instinct Deodorants, Shilpa Cosmetics and Saks Salons

BestMediaInfo Bureau | Delhi | February 3, 2012

IBD India or Integrated Brand Development, a Hakuhodo Percept company, has added the twin team of Kartikeya Dixit and Soumya Nagabhushan (Sam), both as Associate Creative Director. They will be based in IBD’s office in Gurgaon.

IBD has been in the news lately, picking up the businesses of Pure Home+ Living, Instinct Deodorants, Shilpa Cosmetics, Saks Salons, Radius Infratel among others. The mandate for Dixit and Nagabhushan would be to strengthen and put the creative team under Jai Singh and Akash Sharma, the two senior creative honchos based in Gurgaon. “With both of them joining the growing team, IBD India will fortify its creative output and you can be assured of some out-of-the box solutions for our clients,” said Srikant Rath, Senior VP.

Dixit has more than seven years of experience in both ATL and BTL spaces. Prior to this, he has worked in Ogilvy, Rediffusion Y&R and Dentsu. He has worked on brands like LG (Home Appliance & Home Entertainment, FPDs), Sprite, Honda, Wild Stone Park Avenue, Religare, among others.

Speaking about his new agency Dixit said, “I am excited to join IBD India and work on internationally recognised brands like Panasonic and a host of others. I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch hungry to do good work.”

Nagabhushan has over six years of advertising experience seeing actions on brands like LG, Nestle, Frito Lay’s, Maruti Suzuki, Dabur, Honda, Havells, to name a few.

Said Nagabhsuhan, “It’s going to be an interesting and challenging time in IBD which is an exciting place with an enthusiastic bunch of people who believe in great creative work. What’s more, the client mix offers you a great opportunity to do good work.”


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