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Joydeep Raha roped in to head Carat South

The media agency has launched its southern regional office in Bangalore

BestMediaInfo Bureau | Delhi | February 16, 2012

Continuing with its rapid growth and expansion, Carat Media Services has launched its South operations with its regional office in Bangalore. The media agency has roped in Joydeep Raha to head Carat South. Raha had recently quit Lintas Media Group.

Speaking on the development, Kartik Iyer, Managing Director, Carat India, said, “We are delighted to be here in Bangalore and will work to deliver our unique integrated communications planning solutions to clients based in the region. We have over the past few years been working on consolidating our North and West operations and are now ready to present our suite of cutting edge solutions to clients from this crucial region.”

On Raha’s appointment, Iyer said, “To head this operation we couldn’t have found a better person than Joydeep who knows the region so well. He has over the past few years proven his ability in not only managing businesses but also continuously acquiring businesses. Being in the south is also very important to us as quite a few of our major clients including The Muthoot Group, Air Asia and Philips have interests in the region and require a very localised level of servicing. This development is in line with our focus to deliver micro market solutions to our clients and nothing could be better than having one’s feet on the ground.”

Raha said about his new role, “I am very excited to join Carat who is a leader in providing cutting edge planning globally. I have had the opportunity to be exposed to some of their tools which have been very impressive to say the least. These tools and processes will definitely make a huge impact in the market and will all add up to delivering huge efficiencies to clients here. What is truly impressive is the integrated solutions capabilities they have developed so quickly in the market with each division being domain experts in its field. I am very excited about taking these capabilities to the South market and am certain that these capabilities combined with Carat’s global learnings and best practices can be harnessed most effectively towards providing highly effective communication solutions to the clients here.”

Raha is a Mechanical Engineer and graduate from MICA. He has worked in leading agencies like Bates and Enterprise Nexus, and for the last eight years was with Lintas Media Group. He has handled a range of brands like Raymond, ABN AMRO, 3M, Britannia, Jockey, BPL Sanyo, Citizen Watches, Manappuram Finance, Manappuram Jewellery, Metro Cash & Carry, Wockhardt, Infosys, to name a few, across categories like FMCG, consumer durables, retail, luxury and lifestyle, financial services, IT services, travel and leisure, healthcare and education.


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