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Jagran Cityplus eyes entire tier I and II towns in its 5th year

Charts out expansion plans in the cities like Ahmedabad, Baroda, Indore, Chennai and various other cities

BestMediaInfo Bureau | DelhI | February 13, 2012

As India’s only community newspaper Jagran Cityplus completes 5 years, it aims to reach the entire tier I and II towns in India, by expanding to cities like Ahmedabad, Baroda, Indore, Chennai and various other cities. Cityplus caters to premium residential localities in each city.

The English weekly began with one edition in Noida in the year 2006 and went on to expand in Gurgaon, Faridabad and other areas in Delhi NCR.

Today it has 13 editions in the National Capital region. Bangalore was the first non-Jagran belt city where Cityplus was launched in 2007 from Indiranagar. Riding on its popularity wave, it expanded to six more areas, today Bangalore has seven editions of Cityplus. Cityplus launched in Pune in 2009 and today has seven editions in culturally rich areas like Aundh, Deccan, Koregaon Park, Kondhwa, Kothrud, Wakad and Camp. In 2010, the tabloid was launched in the twin cities of Hyderabad/Secundrabad and Mumbai, the financial capital of India.

As Cityplus enters the fifth year, it humbly flaunts 35 editions.

Speaking on the community papers space and why Jagran entered this genre Shailesh Gupta, Director Jagran Prakashan Limited said, "Community papers are a great success across the globe and provide hyper- local content and are an apt medium to advertise for both organised and unorganised retailers. Looking at India's growth story in the last five years, it seemed appropriate to tap this space and create a community connect. Cityplus also gave us an opportunity to venture into the non-Jagran belt, thus increasing our footprint."

Speaking about the future path, Salil Tandon CEO Cityplus said, "With the advent of satellite cities and off shooting of new townships, a community centric product like Cityplus is the need of the hour. It helps the migrated people to know and become a part of their locality. The local advertisers get an effective and low cost medium to reach their target audience."

The emotional connect with its readers has elevated Jagran Cityplus as the number One community newspaper. Executive Editor Puja Sethi says, “Cityplus is a link that binds different communities in various cities. We chronicle the everyday lives of our readers. They may be civic issues, triumphs or tribulations of life. We publish news that has an instant connect with the readers. Each edition has a different frame of reference. We explore the neighbourhood issues of  five cities which national dailies usually ignore. Cityplus also publishes the triumphs of life, profiles of courage, accomplishment or simple good heartedness.”

The distribution Channel of Cityplus is unique and first of its kind in India. The areas and households are carefully selected and the newspaper is delivered door to door through a dedicated in house team, thus making sure it reaches the right audience and giving maximum ROI to the clients. Also this channel has become a great sampling tool for clients, it helps them to identify and reach their areas of interest.


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