Hindustan Times turns its focus on Noida

Starts 'Noida Special' to highlight developments in Delhi's satellite town touted as a 'city of hope'

BestMediaInfo Bureau | Delhi | February 21, 2012

Hindustan Times, Delhi-NCR's No. 1 daily in terms of readership (IRS 2011, Q3), has renewed its Noida focus with increased local coverage for residents of Noida and Greater Noida.  The Noida Special, which greeted residents on Feb 20, 2012, will start off with a special series on what Noida should be proud of, followed by a survey on Noida specific civic issues on February 24^th.  The Noida Special reinforces HT's commitment to local readers.

As part of this effort, Hindustan Times has also launched its Noida First initiative, aiming to help Noida truly embody its promise of a 'City of Hope'. Apart from its superb infrastructure, Noida is an education and corporate hub and is also home to affluent HNIs who've chosen to live in this bustling metropolis. The editorial team at HT has lined up a series of articles that will explore the various facets of Noida. In addition, the paper has planned cultural events across the city in the month of March.

"Hindustan Times has been the voice of Delhi for the last 87 years. With the city's expansion into Gurgaon and Noida, we've gone hyper-local and tried to give our readers a flavour of the entire national capital region. The renewed focus on Noida is a step towards helping the city realise its potential," said Sanjoy Narayan, editor-in-chief, Hindustan Times.

Shantanu Bhanja, VP Marketing, HT Media Ltd, said, "Noida is today a world-class city. It has top-notch educational institutes, leading  MNCs, a thriving film city and outstanding infrastructure . Hindustan Times' increased Noida focus bears testimony to the growth the city has witnessed. Our Noida-focused approach, in which we will take up news stories and issues that matter to the resident of Noida, will benefit both readers and advertisers."

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