DDB Mudra Group unveils its new avatar

The Indian network has adopted a new structure, brand identity, colours and architecture. The group will now comprise eight branded agencies

BestMediaInfo Bureau | Delhi | February 29, 2012

John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India & Japan, and Madhukar Kamath, Group CEO and Managing Director, DDB Mudra Group, yesterday unveiled the new brand, colours and organisation structure of the DDB Mudra Group in India.

Mudra, the challenger brand of Indian advertising, was acquired by Omnicom in 2011 and has now become part of DDB Group Worldwide. Renamed as DDB Mudra Group, the network in India has adopted a new structure, brand identity, colours and architecture. The group will now comprise eight branded agencies as follows:

DDB Mudra: The influence and behavioural change agency with a pan-India  presence across Ahmedabad, Bangalore, Chennai, Delhi, Kochi, Kolkata and Mumbai.

DDB MudraMax: The experiential and engagement agency which offers media, out-of-home, retail and experiential.

Mudra: The partnership for entrepreneurs agency with a pan-India  presence across Ahmedabad, Bangalore, Chennai, Delhi, Kochi, Kolkata and Mumbai.

DDB Health & Lifestyle: Health and lifestyle solutions practice.

RAPP: Data driven marketing services agency.

Tribal DDB India: Interactive and new media agency.

Water: Brand and design consultancy

Maatra: Localisation and pre-media services agency.

Together, the group's offerings will represent the best of global and the best of local competencies straddling the entire spectrum of branding and communications solutions ranging from strategic branding, advertising for behavioural change, marketing services aligned across OOH, media, retail and experience, interactive and direct solutions, specialist verticals to, finally, the localisation and production stream.

DDB Mudra Group, India's largest integrated marketing communications and services network, has over 1,100 employees and 36 offices. It was India's most awarded agency network at Cannes, Spikes and Abbys among others in 2011.

The DDB Mudra Group's clients include Aircel, Ashok Leyland, Asian Paints, BPCL,  Bank of Baroda, Baxter, Castrol, Cipla, Colgate, Dabur, Emirates, Emami, Federal Bank, Future Group, Gillette India, Godrej, Gulf Oil, HDFC Bank, HPCL, Hindustan Unilever, HP, HUL, ITC, Jaypee, Jyothy Labs., ICICI Prudential Mutual Funds, Idea cellular, Johnson & Johnson, LIC, Lavasa, L&T, McDonalds, MSD, Malayala Manorama, Mother Dairy, Nestle, Novartis, PepsiCo,  Peter England, Philips Healthcare, Reebok,  Rotomac, Sab Miller, Shell, Star India, Standard Chartered Bank, Tata Communications, Tourism Australia, TTK Prestige, UNICEF, Union Bank, United Spirits, Volkswagen, Western Union, Worldwide Media, Wipro, Wrigley and Zydus.

DDB Worldwide Communications Group ranks among the top five consolidated advertising and marketing services global networks. With more than 200 offices in over 90 countries, DDB Worldwide is part of Omnicom Group.

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