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dCell designs logo for Tata ClassEdge

The logo communicates TIS’ ability to deliver a high quality, active learning environment

BestMediaInfo Bureau | Delhi | February 24, 2012

dCell has designed and developed the logo for Tata ClassEdge, the comprehensive educational solution from Tata Interactive Systems (TIS). Tata ClassEdge, based on the multiple learning experiences model (MLE), empowers teachers and enables them to create an active learning environment for students to learn better and faster.

Commenting on the brief given to dCell, Rajesh Sethia, Head - Sales and Marketing, TIS, said, “Since Tata Interactive Systems, a pioneer and global leader in e-learning solutions and simulations, was branching out to provide integrated learning solutions for schools in India, we wanted our logo to exhibit our strengths of authority, expertise and knowledge. We wanted to communicate our ability to deliver a high quality, active learning environment which helped bring out the best from both the teachers as well as the students.”

Drawing from this, said Arun Ahuja, VP at dCell, “we developed a logo design that represented TIS’ strength and expertise and also conveyed the child-friendly learning environment against a very serious, rigid system”.

The rounded typeface conveys warmth and friendliness representing an environment conducive to learning and education. The bold character of the identity lends authority and strength associated with Tata ClassEdge which is responsible for a child’s progress.

The treatment between the alphabets ‘a’ and ‘d’ creates a very distinct identity and cues the objective of ‘edge over others’. The blue colour from the Tata Group Composite Mark lends professionalism and trust. The black typeface adds further to the authority and strength, making a very impactful identity.

Sethia said, “We were happy to partner with dCell who have helped us develop a logo that has delivered on all our design parameters and values we needed to communicate.”

dCell is a specialist division of Lowe Lintas offering integrated design solutions to clients. dCell helps clients grow their business by transforming ‘ideas into brands’.

Info@BestMediaInfo.com

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