Executes outdoor campaign for Snapadeal.com that include train wrap in Mumbai and Bus wrap in Rajasthan
BestMediaInfo Bureau | Delhi | February 2, 2012
Converge Integrated Media Solutions Pvt. Ltd., a full play integrated media company, has scripted a yet another successful outdoor branding campaign for Snapadeal.com, India's leading and fastest growing e-commerce company. Converge I has proved its mettle in skillfully panning & executing a successful campaign for this online shopping portal and also garnering a high visibility for the brand across the targeted regions - Mumbai and Rajasthan.
The campaign was launched with the key objective of acquiring a unique space among the target audiences i.e. common man for Snapdeal.com which offers jaw dropping deals and was aimed at luring consumer next door.
The massive campaign was executed with the innovative use of media that played a crucial role in identifying those touchpoints where the brand can make a difference to the actual buyers. The branding campaign was packed with local flavors through use of transit media across Mumbai and Rajasthan to create a dual impact on the minds of the target base.
Commenting on the success of the promotional campaign, Abhimanyu Rishi, Head Activations Snapdeal.com, said, âWe are glad that the campaign has been able to create the desired impact. The result is phenomenal with significant addition to volume of sales. The traffic on our website is also expected to grow manifolds. Converge.I has played a vital role in devising an aggressive promotional strategy to maximise our outreach and garnering a tremendous response with thoughtful planning and excecution.â
Akash Verma, Co founder & CEO, Converge.I commented, âWe are extremely elated to have received the opportunity of scripting an outdoor campaign for SnapDeal, a dot com company who was ready to experiment. The main focus of our promotion strategy was to create a high voltage impact through the use of alternative medium. We added a local flavor to our campaign for adding that extra zing to maximise the visibility.â
Local trains in Mumbai, known to ferry passengers in large numbers, carried amplified brand message to and fro and from there direct into the heart of the aspiring Indian. The idea clicked with the client just on time and the execution has been laid accordingly
linking trains in Kandivali and Kurla areas.
The branded wrap concealed exteriors of trains with snapdeal.com and its latest muse, the shopaholic Yamraj! The attention span of these mediums was vast and the idea to go local proved intrusive to gauge audience response. Similarly, in Rajasthan the idea has been implemented on the low floor commuter buses covering major routes of Pink City Jaipur.