BIG RTL signs distribution deal with Reliance Digital TV

BIG RTL to launch an action entertainment channel and a reality show based channel in India

BestMediaInfo Bureau | Delhi | February 20, 2012

Marking its first, long term distribution deal, BIG RTL, the television joint venture between Reliance Broadcast Network and the RTL Group, announces its tie up with Reliance Digital TV, India's leading Direct To Home service provider in the country.  As part of the deal, at launch, BIG TV will distribute the Channels from the BIG RTL bouquet – an action entertainment channel and a reality show based channel.

With excellent business synergies, this alliance promises to be a winner for both parties. With digitization in the anvil and a more aware audience to cater to, BIG RTL's programming offerings will be designed to provide entertainment that these audiences seek. This partnership ensures it serves highly engaging and the best of international content to the huge subscriber base of Reliance Digital TV.

With a reach of approximately 30 lakh digital television homes across India and cashing in on group synergies, Reliance Digital TV is one of the most desirous and natural choices for BIG RTL. The endeavor being to reach the best in line content of BIG RTL, to maximum audiences across the country and this partnership marks the beginning. Similarly, for Reliance Digital TV, the partnership with BIG RTL brings great value to their viewers as RTL has an extensive library of world-class entertainment content of global top rated programs.

With this partnership, BIG RTL and Reliance Digital TV ink the deal to become DTH & IPTV platform partners together.

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