He moves from Ogilvy Africa where he was General Manager. He has done stints in Ogilvy and Rediffusion Y&R
BestMediaInfo Bureau | Delhi | February 1, 2012
Commenting on his appointment, Daryani said, âI have always admired the Leo Burnett Group for the thinking agency theyâve been. So, when I got an opportunity to join Orchard, one of the three agency brands from Leo Burnettâs stable, taking it forward came very naturally to me. I see myself as someone who brings fresh thinking within the agency, and on our brands.â
Orchard is a young agency, only in its 12th year, and has already been credited for creating some iconic advertising. Some of the agencyâs clients like Wipro, SAB Miller, Essilor, Godrej, Colors, RIM and Piramal Healthcare, among others, have seen immense value in the agency to not just continue their relationship since its inception, but consolidate more of their brands in the agencyâs portfolio.
Moving forward, as the agency chalks out an aggressive growth plan, it makes room for young managers like Daryani to add the exuberance required to complement the leadership at the helm in Thomas Xavier, Chairman and National Creative Director, and Kaushik Mitra, Senior VP and Brand Partner.
Mitra said about Daryani, âAnish is very driven, hungry and passionate about the business. His key responsibility will be to strengthen and grow the existing client businesses, cement relationships and look to grow Orchard Bangalore in the south market. Having diverse experience in categories such as FMCG, telecom, durables, automotive, healthcare and rural will strengthen Orchardâs position in the market.â
Daryani has a decadeâs experience in advertising and has done two stints each with Ogilvy and Rediffusion-Y&R group. Some of the brands he has worked on include Tata Motors, Tata Nano, Tata Steel, Hutch (now Vodafone), Airtel, Kingfisher Airlines, Danone, Brooke Bond Red Label, The Economic Times, The Times of India, Colors, Linc Pens and The Statesman, among others. Besides being a keen insight miner, he has an unprecedented record in business development.