A special range of 9XM T-shirts are available at select Tantra outlets across India
February 20, 2012:
9XM has entered into a strategic tie-up with Tantra to launch a special range of 9XM T-shirts featuring 9XMâs most popular animated characters â Bade & Chote. Exclusively crafted by Tantra, the 9XM t-shirts have very unique messages and themes which reflect the personality of the Channelâs popular characters Bade and Chote of Bakwaas Band Kar fame.
Speaking of this initiativeÂ Amar Tidke, Head Programming, 9XM said âThe Bakwaas Bandh Kar Tees designed by Tantra with their funny and cool one-liners reflect the âno-nonsenseâ attitude of todayâs youth. Bade-Choteâs famous wacky humor will definitely make these Tees fun to wear!â
9XMâs super cool Tees are designed around the theme of the Channelâs most popular Bakwaas Band Kar show. Tantra has designed six different variants of this theme featuring Bade Chote.
According toÂ Ranjiv RamchandaniÂ of Tantra, âThis is an interesting partnership, and pretty unusual too. It is a link between the humor and nuttiness of the Channelâs most recognized faces and the creativity of a T-shirt partnerâ.
9XM-Tees are made from 100% super combed cotton and are available in unisex range in different colours including White, Black, Grey, etc. They are available at select Tantra outlets across India from Rs. 499/- onwards.