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9XM ties-up with Tantra to launch merchandise

A special range of 9XM T-shirts are available at select Tantra outlets across India

February 20, 2012:

9XM has entered into a strategic tie-up with Tantra to launch a special range of 9XM T-shirts featuring 9XM’s most popular animated characters – Bade & Chote. Exclusively crafted by Tantra, the 9XM t-shirts have very unique messages and themes which reflect the personality of the Channel’s popular characters Bade and Chote of Bakwaas Band Kar fame.

Speaking of this initiative Amar Tidke, Head Programming, 9XM said “The Bakwaas Bandh Kar Tees designed by Tantra with their funny and cool one-liners reflect the ‘no-nonsense’ attitude of today’s youth. Bade-Chote’s famous wacky humor will definitely make these Tees fun to wear!”

9XM’s super cool Tees are designed around the theme of the Channel’s most popular Bakwaas Band Kar show. Tantra has designed six different variants of this theme featuring Bade Chote.

According to Ranjiv Ramchandani of Tantra, “This is an interesting partnership, and pretty unusual too. It is a link between the humor and nuttiness of the Channel’s most recognized faces and the creativity of a T-shirt partner”.

9XM-Tees are made from 100% super combed cotton and are available in unisex range in different colours including White, Black, Grey, etc. They are available at select Tantra outlets across India from Rs. 499/- onwards.


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