Yatra.com acquires events & entertainment portal Buzzintown.com

Looks at opportunity to cross sell and add value to its customer offerings with third acquisition in 15 months

BestMediaInfo Bureau | Delhi | January 9, 2012

Online travel company Yatra.com has announced the acquisition of Buzzintown.com for an undisclosed amount. Buzzintown will continue to operate under the same brand name. This is Yatra.com's third major acquisition in the last 15 months, following the purchase of TSI in October 2010 and MagicRooms in June 2011.

Buzzintown is a leading events and entertainment portal providing listings, content, deals and services across numerous events and happenings around the world.

Commenting on the acquisition, Dhruv Shringi, Co-founder and CEO, Yatra.com, said, “Acquiring Buzzintown reinforces our growth strategy and belief in the strong growth of the Indian online industry. This new development is in line with our strategic intent of building deeper relationships with our customers by catering to their 'in-destination' lifestyle and entertainment needs. Buzzintown will enable Yatra.com to provide its customers an enhanced experience by sourcing special deals for the destinations they are travelling to.  Our focus is on increasing our portfolio of Internet services for our customers and investing in product development and innovation thru both organic and inorganic means.”

Amitabh Saran, who will continue as CEO, Buzzintown, said, “We get millions of visitors with a common interest -- alternate options of entertainment where a large majority of these surfers like to be outdoors and explore newer destinations. With this acquisition, Buzzintown customers will now be able to even plan and book their travel with Yatra.com.”

The acquisition will allow Yatra.com to expand its customer base by adding over 3 million registered users of Buzzintown. With presence in over 19 Indian cities  and 16 cities across the USA and Canada,  Buzzintown will catalyze expansion of Yatra.com portfolio giving customers access to services beyond travel . As an entertainment hub, it provides India's widest array of events, including videos, venue details, artiste profiles, groups, and other stakeholders of the event industry.

Previously, Yatra.com had acquired ticket consolidator Travel Services International (TSI) to strengthen its foray into the B2B consolidation space. In July 2011, Yatra.com acquired hotel aggregation company MagicRooms offering access to a live inventory of over 3,000 hotels across India.

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