Webchutney wins digital mandate for Sansui, Kelvinator

To strengthen digital footprint, online marketing and social media outreach for the two brands

BestMediaInfo Bureau | Delhi | January 20, 2012

Digital marketing agency Webchutney has been appointed as the agency on record for Sansui and Kelvinator. The mandate is to enhance existing digital marketing and consumer outreach activities online in India. The announcement follows an extensive competitive pitch process.

With presence in over 100 countries, Sansui has been a pioneer in redefining the television and entertainment industry by introducing cutting edge technology and innovation in LEDs, LCDs, smart TVs, slim TVs and DVDs since 1997 in India. Actor Saif Ali Khan was recently roped in as brand ambassador to strategically position Sansui as a trendy, vibrant and dynamic television brand and increase consumer preference.

Driving the promise of a 'Smart, fresh and healthy tomorrow', Kelvinator, one of the oldest and widely accepted home appliances brand in the Indian market, is geared up to connect socially with its consumers through the digital media route. Over the years, Kelvinator has grown much wider and entered the split air-conditioners and fully automatic and semi-automatic washing machines categories.

So far, the only digital footprint for both brands has been their websites. As a web partner, Webchutney will establish social outreach and engagement for both brands to begin with. Both brands have announced the launch of their official interactive Facebook pages, while Sansui has also launched its official Twitter page and YouTube channel.

“In a highly competitive Indian consumer electronics landscape flooded with latest technologies, our TG remains in a constant state of flux. Our mandate is to keep pace with and engage consumers in a language they understand using a medium they thrive in, and gain a 360 degree foothold in the digital medium in 2012. The way forward is to socially integrate Sansui and Kelvinator with the masses and increase brand visibility online across social mediums. We are extremely confident of Webchutney's digital media expertise and creative intelligence to provide the competitive edge we need,” said Arun Pal, Chief Marketing Officer of Sansui and Kelvinator.

The agency will also undertake complete website overhaul to propel greater awareness, reach, interactivity and engagement for both brands.

“Our strategy is to build relevant, impactful digital experiences to empower both brands and enhance their recall value through various digital activations and touchpoints including website development, creative media and social outreach, search engine optimisation, web/mobile applications, viral marketing and other campaign collaterals in a bid to convert consumer preference to brand advocacy and drive greater connect and affiliation with the brands,” said Saket Vaidya, VP – Operations, Webchutney.

Speaking on the appointment, Sidharth Rao, CEO, Webchtuney said, “We are delighted to have the opportunity to partner with two well known and fast-moving brands like Sansui and Kelvinator. We will be drawing on our extensive experience in creating best-in-class, innovative designs and thought-provoking branding communications to achieve desired positioning and establish an indispensible relationship with their audience for both brands.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com