Vizeum appointed AoR for Topps India Sports

The company is a leading creator and global brand marketer of sports and entertainment products. It entered India earlier this year

BestMediaInfo Bureau | Delhi | January 3, 2012

The Topps Company, a global creator and brand marketer of sports cards, entertainment products, and distinctive confectionery, has selected Vizeum India as its media agency to help its aggressive growth strategy. Topps premiered in India during the last IPL season with its Cricketattack cards.

Founded in 1938, Topps' leading sports and entertainment products include Major League Baseball, National Football League, English Premier League, Bundesliga, Indian Premier League, WWE, UFC, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games. The company's top confectionery brands include 'Ring Pop', 'Push Pop', 'Baby Bottle Pop', 'Bazooka' bubble gum, 'Sharkies' and 'Juicy Drop Pop'.

For Vizeum this win comes close on the heels of various other announcements in the last two weeks, including XS Real, Educomp and Sonic (Viacom 18).

Confirming the appointment of Vizeum, Sanjeev Katyal, Country Head, Topps India said, “When we were looking at reviewing our current arrangement, Vizeum was recommended to us by some of our media partners. What we saw much more than convinced us that we have a right partner in them who would help us with our ambitions.”

Commenting on the win, S Yesudas, Managing Director, India Sub-continent, Vizeum, said, "We are extremely delighted with this win. What more can we ask for when we have clients and our media partners as our ambassadors? We sincerely thank the media partners who have recommended us to Topps and the Topps management for their faith in us. This business will be handled out of our Mumbai office.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com