In her last assignment, she was National Director - Entertainment, Sports & Partnerships at Maxus
BestMediaInfo Bureau | Delhi | January 23, 2012
Swati Mohan has been appointed as the new Vice President-Programming & Operations for FOX International Channels & NGC Network India. In her new role, Mohan will be responsible for programming and operations for the bouquet of channels under the company in India, including National Geographic Channel, FOX Traveller, Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.
Mohan comes on board with 12 years of experience in the industry. Beginning her career as a copywriter at Ogilvy & Mather, she went on to making content for television as an Executive Producer at FBC Media and Endemol. Her last five years at GroupM across Mindshare and Maxus saw her successfully developing the space of brand building with the aid of specially created content for many advertisers across the country. In her last assignment, she was National Director - Entertainment, Sports & Partnerships at Maxus.
Keertan Adyanthaya, Managing Director, FOX International Channels & National Geographic Network India, said, “Swati comes with a vibrant tapestry of experience in creating content for successful brands. I am confident that she will bring this experience to play in creating engaging & relevant shows for our suite of channels and strengthen them even further.”
Mohan commented about her new role, “I am extremely thrilled to be associated with the Fox International bouquet of channels. National Geographic Channel & Fox Traveller are the gold standards in their respective genres and I will strive to create a great lineup of international and locally produced content that will enhance the appeal of these channels in India.”
Mohan has a Masters degree in Film and Television from Goldsmiths College, London.