Topped the charts across 92 radio stations and 18 cities
BestMediaInfo Bureau | Delhi | January 2, 2012
For Sony Music, the year 2011 has, in many ways, been rather tremendous. From love melodies to party anthems, from item numbers to viral hits, Sony Music has truly had a phenomenal journey. According to AirCheck, world leaders in radio spot and music monitoring, Sony Music has bagged the top two spots for the most played songs of the year 2011 , namelyÂ Char Baj gaye (F.A.L.T.U) andÂ Saibo (Shor in the City) leading to making these songs the most popular! Composed by new age composers Sachin-Jigar, the songs were an instant hit and soon became an anthem across age groups!
The year began on a high note as Sony Music acquired the music rights for movies like 7 Khoon Maaf, FALTU and Shor in the City. The music company also inked a worldwide digital audio and video distribution deal with of Yash Raj Filmsâ 3 upcoming blockbusters- Mere Brother Ki Dulhan, Ladies Vs Ricky Bahl and Mujhse Fraandship Karoge. With this alliance Sony Music leveraged its entire digital delivery bandwidth for offering audio and audio visual music content of these films on mobile devices and other mobile platforms.
Adding on Sanujeet Bhujabal, Marketing Director Sony Music India says,Â âIt has been a golden year for us here at Sony Music. We have worked with all major production houses and our movie releases this year have been great. Our strategic planning with each and every music release has helped us achieve this feat.Â We are also ending the year on a high note with our global viral rage song Why This Kolaveri Di, that has crossed 30MN views and has become a never seen before concept in the music industry. Our latest addition Chikni Chameli that also taken the nation by storm and also already become a party anthem.Â Some of the best hits and most popular numbers have been under our label and we areÂ confident thatÂ 2012 will be just as successful.â
With focused music promotions and innovative concepts, the nation was swaying to the beats of super hits like âDarling,â âGal Mithi Mithi,â âSaiboâ and âChaar Baj Gaye, which also ranked in the list as the top most played songs on Indian Radio on Stations 2011.Â Chikni Chameli from the much awaited movie Agneepath, has already become a no 1 song on youtube, LIVE streaming and digital downloads as well as a huge hit amongst all radio stations, dominating the charts !
As per AirCheck, Sony Music clearly tops the list of most popular songs played on radio in India. AirCheckTM India, the radio monitoring service provided by RCS, has analyzed airplay of popular songs for the year 2011 and has condensed the results into a chart of the Twenty Most Popular Songs in India. AirCheck India has compiled the Top Twenty high rotation songs in this year on 92 radio stations across 18 cities.