The largest Indian cinematic release of 2011 to premier on January 21st at 9 PM
January 17, 2012:
Welcome G.One this New Year as he greets you on Star GOLD with the World Television Premiere of the most talked about film of 2011 â Ra.One on the 21st of January at 9 PM.
With the leadership of the Hindi Movie Genre under its belt, the World TV Premiere of Ra.One will further cement Star GOLDâs efforts of entertaining viewers with the biggest and the best of Bollywood. With Ra.One, the channel brings alive the age old premise that good always overcomes evil. After all âSuperhero banta nahi hai muscle ya metal parts se, Superhero banta hai sirf apne HART seâ. Through this premiere, G.One will inspire the superhero inside everyone to karo their dil ki.
The World TV Premiere of Ra.One is being promoted on Star GOLD with support from the Star Network and a couple of other channels. Besides TV, Print and Outdoor in select cities coupled with a âRa.One Photo Mash up Application on Facebook is being utilized to sustain the excitement for the premiere on the channel.
Hemal Jhaveri, General Manager, STAR Gold, said,Â â2011 was a very exciting year for us with Star Gold starting afresh and propelling ourselves as leaders in the category. Our investments in creating a strong movie portfolio paid off and the focus is now on creating a great consumer experience. We welcomed 2012 as leaders and intend to enthrall our viewers with many more premieres in the coming year to become the first port of call for Hindi movies in India.â
Directed by Anubhav Sinha, Ra One is the story of Shekhar (Shah Rukh Khan), a video game designer trying hard to fit-in in his son, Prateekâs cool world. Shekhar on his wife Soniaâs (Kareena Kapoor) request uses his sonâs idea, and creates a game with the antagonist RA One, stronger than the protagonist, G.One. With the firmâs new technology that enables digital charactersâ to come to life, RA One (Arjun Rampal) enters the real world and kills Shekhar. In order to kill RA One, Prateek brings G.One (Shah Rukh Khan) to life. Is G.One powerful enough to destroy RA One or does RA One use his evil forces to conquer the world? Does Sonia get Shekhar back in the form of G.One?