The media agency, under the leadership of Ravi Rao, has announced a series of management changes and key appointments to strengthen the company and position it for long-term growth
BestMediaInfo Bureau | Delhi | January 11, 2012
As part of this major restricting in the countryâs largest media agency, M Parthasarathy, or âMapsâ as he known popularly, currently Leader-Business Planning, will head the Client Leadership team.
Alok Sinha will now oversee Strategy to enable âno-lineâ thinking across India.
Sandeep Pandey will spearhead Consulting & Intelligence which involves analytics and modelling for better ROMI (Return on Marketing investment).
Anita Karnik will continue to handle Branded Entertainment and Activation.
Jai Lala and Ashok Lalla will continue in their current roles managing Exchange and Digital.
Speaking on the restructuring, Ravi Rao, Leader â Mindshare South Asia, said, âWith this infusion of senior talent and expertise, I am looking forward to beginning the year with the Mindshare mantra â âoriginal thinking that brings in thought leadership, innovation that aids in brand growthâ. Fuelled by great ideas, intelligence and analytics, the focus will be on growing our existing clients with a strong strategy and thrust in digital. We have competent teams and the changes we are announcing today will ensure continuity in each role, while enabling us to broaden our teamâs experience and capabilities â something that will be important as we continue to drive new business and grow our market share.â
The new appointments also include Rahul Thappa who comes in to manage North and rest of Mindshare South Asia. He has been entrusted with business operations in Pakistan, Sri Lanka and Bangladesh. Thappa is back in the Mindshare India fold after a gap of two years from his last position as MD of Mindshare Malaysia and very recently as COO of Mail today.