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Media experts choose Ekta Kapoor as ‘The Entertainment Industry Icon’ of 2011

Detailed results of the Decision Makers Survey conducted by Ormax Media will be available in the Front Page 2011 report

BestMediaInfo Bureau | Delhi | January 27, 2012

Balaji Telefilms’ Joint Managing Director Ekta Kapoor has been voted as The Entertainment Industry Icon of 2011, in a Decision Makers Survey conducted by Ormax Media, as a part of their year-end report Front Page 2011.

The survey was conducted amongst decision makers & influencers in the media business, viz. senior advertisers, media planners and media journalists. They were asked to choose one person from the entertainment industry who, according to them, made the maximum impact in 2011. A staggering 46% of them voted for Ekta Kapoor. She was chosen for experimenting with unconventional genres in films like The Dirty Picture, Shor In The City & Ragini MMS, and also for providing Sony a much-awaited fiction hit in Bade Achhe Lagte Hain.

Balaji Telefilms’ winning streak continues with her film The Dirty Picture also emerging as the clear leader in The Most Trendsetting Film of 2011 in the survey. The film dominated this category with a 45% share. It was followed by Delhi Belly and No One Killed Jessica on the 2nd & 3rd positions, with 28% & 12% share respectively.  The Dirty Picture was chosen as the most trendsetting film for its bold portrayal of a sexually explicit theme, including the lead actress breaking the norms set for conventional Bollywood heroines.

Speaking about the survey, Shailesh Kapoor, CEO – Ormax Media, said, “The Decision Makers Survey was done to understand the views of senior industry experts on the best of 2011. Balaji Telefilms had a remarkable year in 2011, and it is not surprising that they take the top position in two categories.”

Detailed results of the Decision Makers Survey will be available in the Front Page 2011 report, which be released in the first week of February 2012.

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