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Madan Sanglikar joins digital media startup AD2C as CEO

Mindshare’s former Principal Partner is a highly evolved digital media professional with more than 16 years’ experience

BestMediaInfo Bureau | Delhi | January 13, 2012

Madan Sanglikar who till recently was Principal Partner, Invention at Mindshare India has joined as CEO of AD2C, a digital media startup currently in stealth mode. AD2C is gearing for a big launch in India in a few months.

Sanglikar has over 16 years of media industry experience. He comes to AD2C after spending over nine years at Mindshare, having worked on some of the most digitally active advertisers; and played an important part in evangelising the medium and recruiting the best talent.

Prior to working with Mindshare, Sanglikar has worked with Starcom Worldwide, Mediaturf, Sify, and The Times Group.

Sanglikar is a highly visible and involved digital agency professional. He sits on the advisory board of AdTech and Vizisense, and has been active in various Internet and mobile association committees. Carrying forward his passion to support the industry he actively guides media-technology startups in his spare time.

Some of his recent involvements cover the Emvies and the Goafest Media Abbys. His passion includes creating and delivering training modules in the digital media category and making them highly interactive and experiential.


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