The agency won the account in a multi-agency pitch process
BestMediaInfo Bureau | Delhi | January 12, 2012
Law & Kenneth has won the eBay India account in a multi-agency pitch. The online shopping and e-commerce portal had called for a pitch sometime ago. Though there is no official confirmation on this, the business size is estimated at over Rs 25 crore.
Commenting on the development, Kashyap Vadapalli, Chief Marketing Officer, eBay India, said, “eBay India has signed on Law & Kenneth as its brand and creative agency. Law & Kenneth impressed us with their understanding of the eBay brand, e-commerce insights as well as the strong brands they have helped build.”
Anil Nair, CEo of Law & Kenneth, commented on the win, "We at Law & Kenneth are super excited to have been chosen to work on eBay which is a pioneer in the global e-com market."
Wieden + Kennedy had handled the creative mandate of eBay till sometime ago.