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Colors dominates list of most effective launch campaigns in 2011

Kaun Banega Crorepati (KBC) on Sony was the top non-fiction launch campaign of the year

BestMediaInfo Bureau | Delhi | January 17, 2012

According to Ormax Media, Colors delivered the best fiction launch campaigns in 2011 across Hindi GECs, while Kaun Banega Crorepati (KBC) on Sony was the top non-fiction launch campaign of the year.

The ranking of the best launches of fiction and non-fiction Hindi GEC shows has been derived from Ormax Media’s awareness tracking tool Showbuzz, which measures the awareness levels of new shows across various Hindi GEC channels. This ranking is a measure of the effectiveness of the campaign, irrespective of how the content fared thereafter.

In the fiction shows ranking, Colors controls the top three positions and a total of four spots in the top 10. Listed below are the top 10 fiction launch campaigns of 2011:

Rank Program Channel
1 Phulwa Colors
2 Mukti Bandhan Colors
3 Sasural Simar Ka Colors
4 Parvarish Sony
5 Diya Aur Baati Hum Star Plus
6 Parichay Colors
7 Kuch Toh Log Kahenge Sony
8 Hitler Didi Zee TV
9 Mahadev Life OK
10 Dharam Patni Imagine TV

In the non-fiction list, Sony has three shows in the top 10, including KBC at the top spot. Bigg Boss Season 5 (Colors) is a close competitor to KBC, in terms of their launch impact. Listed below are the top 10 non-fiction launches of 2011:

Rank Program Channel
1 Kaun Banega Crorepati Sony
2 Bigg Boss Colors
3 Zor Ka Jhatka Imagine TV
4 Sach Ka Saamna Life OK
5 X-Factor India Sony
6 Khatron Ke Khiladi Colors
7 Ratan Ka Rishta Imagine TV
8 Just Dance Star Plus
9 Maa Exchange Sony
10 Wife Bina Life Star Plus

Info@BestMediaInfo.com

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