Kaun Banega Crorepati (KBC) on Sony was the top non-fiction launch campaign of the year
BestMediaInfo Bureau | Delhi | January 17, 2012
According to Ormax Media, Colors delivered the best fiction launch campaigns in 2011 across Hindi GECs, while Kaun Banega Crorepati (KBC) on Sony was the top non-fiction launch campaign of the year.
The ranking of the best launches of fiction and non-fiction Hindi GEC shows has been derived from Ormax Media’s awareness tracking tool Showbuzz, which measures the awareness levels of new shows across various Hindi GEC channels. This ranking is a measure of the effectiveness of the campaign, irrespective of how the content fared thereafter.
In the fiction shows ranking, Colors controls the top three positions and a total of four spots in the top 10. Listed below are the top 10 fiction launch campaigns of 2011:
| Rank | Program | Channel |
| 1 | Phulwa | Colors |
| 2 | Mukti Bandhan | Colors |
| 3 | Sasural Simar Ka | Colors |
| 4 | Parvarish | Sony |
| 5 | Diya Aur Baati Hum | Star Plus |
| 6 | Parichay | Colors |
| 7 | Kuch Toh Log Kahenge | Sony |
| 8 | Hitler Didi | Zee TV |
| 9 | Mahadev | Life OK |
| 10 | Dharam Patni | Imagine TV |
In the non-fiction list, Sony has three shows in the top 10, including KBC at the top spot. Bigg Boss Season 5 (Colors) is a close competitor to KBC, in terms of their launch impact. Listed below are the top 10 non-fiction launches of 2011:
| Rank | Program | Channel |
| 1 | Kaun Banega Crorepati | Sony |
| 2 | Bigg Boss | Colors |
| 3 | Zor Ka Jhatka | Imagine TV |
| 4 | Sach Ka Saamna | Life OK |
| 5 | X-Factor India | Sony |
| 6 | Khatron Ke Khiladi | Colors |
| 7 | Ratan Ka Rishta | Imagine TV |
| 8 | Just Dance | Star Plus |
| 9 | Maa Exchange | Sony |
| 10 | Wife Bina Life | Star Plus |
