The campaign has been conceived by McCann Erickson, while the TV commercials have been produced by Bootpolish Productions
BestMediaInfo Bureau | Delhi | January 16, 2012
On the completion of 7 years, CNBC Awaaz has embarked on a new journey that celebrates the ambitions and achievements of its viewers. On its 7th anniversary, the channel has reaffirmed its dedication to empowering and enabling the nation to make informed financial decisions every day.
With a change in its brand tagline, the channel has launched a brand campaign across TV, print and online mediums that establishes its brand tagline. The campaign has been conceived by McCann Erickson, while the TV commercials have been produced by Bootpolish Productions.
In its 7th year, the brand has taken a giant leap by asserting the power of smart thinking and hard work by reinforcing that nothing is denied to those with a will strong enough to achieve it. The channel has launched its new tagline:Â Waqt se Pehle,Â Kismat se Zyaada! The Awaaz tagline represents the thinking and motto of its viewers. The channel believes that the viewers are the people who have worked hard and invested smartly. These are the people who have faced challenges and converted them into opportunities. The entrepreneurs, the investors who seized the downturn, fought the tide to become, stronger, fitter and globally competitive.Â These are the people who have gone beyond time and before destiny to achieve what they deserve. These are the people who personify CNBC AWAAZ â Waqt se Pehle, Kismat se Zyaada.Commenting on the new campaign Anil Uniyal, CEO, CNBC-TV18 and CNBC AWAAZ, said, âFrom being an out-and-out business and financial channel, CNBC AWAAZ is progressing to become a growth tool which creates value and fuels ambitions in its viewers. At CNBC AWAAZ, itâs all about bringing life to business â and business to life.â
Commenting on the new campaignÂ Anil Uniyal, CEO, CNBC-TV18 and CNBC AWAAZ, said, âFrom being an out-and-out business and financial channel, CNBC AWAAZ is progressing to become a growth tool which creates value and fuels ambitions in its viewers. At CNBC AWAAZ, itâs all about bringing life to business â and business to life.â
Sanjay Pugalia, Editor, CNBC Awaaz says,â CNBC AWAAZ has increased the business audience genre in India multi-fold in its 7 year journey and on our 7th anniversary; this achievement is perhaps what makes us most proud. The underlying spirit remains dedicated to sustainable wealth creation. From creating and nurturing entrepreneurs to enabling investors, we will continue to work towards creating a more empowered nation. The creation of an informed investor in every home is what CNBC AWAAZ shall be dedicating the next many years too as well. The focus shall also be on fostering entrepreneurship, nurturing thought leadership and empowering those who are building the nation.â