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Bru Gold brews up a cuppa full of ‘Zindagi’

The TVC has been created by O&M, and the aroma and taste is expected to make it popular in the North Indian market

Surbhi Chawla | Delhi | January 11, 2012

Winters are a perfect time to enjoy a nice cup of hot coffee, and so, Hindustan Unilever has introduced a variant of the Bru brand – Bru Gold. Bru has a handsome market share in the South Indian market and it is the company’s first attempt to reach out to the northern market. The company is touting it as 100% coffee as it is non-chicory coffee, which will have better appeal to the North Indian palette through its distinct aroma and taste.

The TVC stars Shahid Kapoor and Priyanka Chopra and shows them enjoying small everyday moments with their Bru Gold coffee. In the end the message comes across: “Piyo Zindagi Jee Bhar Ke”.

Arun Srinivas, Vice-President, Beverages, Hindustan Unilever, said, "Bru Gold is our offering of a pure, undiluted cup of robust coffee for coffee lovers who enjoy life and live each moment 100%. With its special packaging created to keep the coffee fresh and aromatic, we are sure that consumers will fall in love with Bru Gold."

Talking about the TVC, Anup Chitnis, Executive Creative Director, Ogilvy & Mather, said, “This is a lifestyle product and is for the coffee drinker who understands life and tries to be happy every time. This coffee is all about aroma and taste and both of them are just superb in this 100% coffee.”

Shedding light on the choice of brand ambassadors, Chitnis added, “I think the brand is looking better with Shahid and Priyanka as they are young, bubbly and full of life, and this is the kind of people that this brand is for.”

In the recent past, Bru has become quite aggressive and has been launching many variants. It had first launched an Exotica range of premium coffee and followed that up with Bru Light. Bru Gold is the latest to join the bandwagon.

The TVC:

[youtube]http://www.youtube.com/watch?v=NTH-qsmLQwA[/youtube]

Surbhi@BestMediaInfo.com

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