Celebrations to begin amidst much fanfare at 7th Chevrolet Apsara Awards on January 25, Yash Raj Studios
BestMediaInfo Bureau | Delhi | January 19, 2012
The Film and Television Producers Guild of India in association with Wizcraft International Entertainment and Colors television is all set to flag off the â100 years of Indian Cinemaâ celebrations at the 7th Apsara Awards scheduled to take place on January 25, Yash Raj Studios.
The year 2012 marks the flag-off and celebrations for the â100 years of Indian Cinemaâ at 7th Apsara Awards. The sizzling event promises to get stronger on its entertainment and celebrity quotient this year reiterating what Apsara Awards stand for.Â As a special segment of the celebrations, the awards night will showcase a special tribute dedicated to the legends of Indian cinema and their glorious years in Bollywood. A melody of hits will showcase hit songs from the yesteryears and the stars that emulated the iconic onscreen characters.
The Apsara Awards is a joint initiative by the Film & Television Producers Guild and Wizcraft International Entertainment and was instituted to honor exceptional talent and breed new potential within the Film and Television industry. Every year, the fraternity comes together to felicitate some of the most accomplished members of the Film & Television industry, and it is a continued effort to merit and recognize achievers for work done in the previous year - creative as well as technical categories.
Speaking on the announcement, Ramesh Sippy, President - The Film and Television Producers Guild said, âThe Apsara Film & Television Producers Guild Awards is an effort to mark the success of the growing Indian entertainment Industry. We are very excited to honor and felicitate that group of incredible people who have continued to make a significant contribution to this industry. This year too, we hope to inspire and empower achievers from the fraternity, especially with the entertainment industry all set to welcome the 100 years of Indian cinema.â
âIt is my honor to participate in the 7th edition of the Apsara Awards. I also look forward to welcoming the fraternity to Yash Raj studios to witness history being created as the winners are unveiled. There is no other award that matches Apsaraâs stature as it is by The Film & Television Producers Guild. Along with my colleagues, we promise to make this year bigger and insurmountable,â added legendary film-maker, Yash Chopra.
Also sharing his thoughts on the celebration, Mukesh Bhatt, Sr Vice-President of the Guild said, âI am extremely delighted to be part of the celebrations marking 100 years of Indian Cinema. The celebrations have only just begun and we look forward to another great year of movies and entertainment.â
Conceptualized, produced, marketed and promoted by Wizcraft International Entertainment, the Awards will bring together the crĂ¨me de la crĂ¨me of Indian film & television industry on one spectacular star-studded stage! The Guild is over half a decade old and consists of more than 160 members, who constitute some of the most accomplished and influential luminaries. The nominees and awards are chosen by the Guildâs members, making it the official award for the film & television industry.
âWizcraft has always been the crusader for the entertainment industry in India and the Guild is the most-respected body of the entertainment trade in India. We have always valued our partnership and we will endeavor to continue and support the Film & Cinema industry for years to come.â said Wiz. Sabbas Joseph, Director, Wizcraft International Entertainment Pvt. Ltd.