UTV Movies India to launch in United Kingdom

Launching on December 12, the channel will be available on the Sky platform on channel 797

BestMediaInfo Bureau | Delhi | December 6, 2011

Launching on December 12th 2011, UTV Movies India brings the passion and flair of Bollywood to the UK. Premiering on the Sky platform on channel 797, the Hindi language movie channel, which will also carry English subtitles, draws on the universal passion for Bollywood. The channel upholds the promise of 'Jeeyo Bollywood' – living the Bollywood dream - giving viewers a direct experience of the spirit of Bollywood.  A household name in India and to the South Asian community in the UK, UTV delivers quality and uplifting content through its own rich library and the studio's links with the Hindi film industry. The channel has an enviable library of more than 400 titles including recent blockbusters like Guzaarish, No One Killed Jessica, Tees Maar Khan, Tere Bin Laden and Kartik Calling Kartik. The deal between UTV and Sky was consummated by TVMedia3.

Advertising representation for the channel in the UK will be handled by Sky Media. Richard Hawking – Operations Director commented, “It's a fantastic opportunity for us to add UTV Movies India to our portfolio of channels; it adds a new dimension to our offering for advertisers and great content for a growing and important audience”

Commenting on the expansion in UK, MK Anand, CEO – Broadcasting, UTV said, “With the launch of UTV Movies India in the UK we further expand our international footprint. The UK is a vital market for us as it has a large South Asian diaspora who are avid Bollywood movie lovers. We are proud to be associated with the UK's largest media sales house – Sky Media, which comes with extensive media prowess in the region. We look forward to a successful entry into the region.”

Kamlesh Patel, CEO, TVMedia3.com who consummated the deal between Sky and UTV said "UK television viewers will be able to enjoy a rich and vibrant Bollywood movie experience that will appeal to mainstream television audiences. Bollywood movies are massively popular in the UK and with UTV Movies India we hope to increase its gaining popularity. It has been a real pleasure working with the teams at Sky Media and UTV Movies India."

Alongwith the United Kingdom, UTV Movies International is now also available in Canada on Rogers (Digital Cable TV) on channel no. 697. With this development, UTV Movies' international footprint now encompasses the United States, Australia, New Zealand, Malaysia, Sri Lanka, Nepal, the United Arab Emirates, East Africa, the United Kingdom and Canada.

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