UTV Motion Pictures signs Media2win as digital agency

The agency will be responsible for the digital marketing initiatives encompassing creative, social media, digital media planning and buying, search, mobile and other innovative solutions

BestMediaInfo Bureau | Delhi | December 20, 2011

Media2win, an independent full service digital agency, has bagged the digital business of UTV Motion Pictures following a multi-agency pitch. Media2win will be responsible for the digital marketing initiatives encompassing creative ideas, social media, digital media planning and buying, search, mobile and other innovative solutions for UTV Motion Pictures.

UTV Motion Pictures is a movie production house. In 2011, its releases included 'Delhi Belly', 'No One Killed Jessica' and '7 Khoon Maaf' amongst others. 'Rowdy Rathore', 'Ek Main Aur Ekk Tu', 'Heroine', 'Joker' and 'Barfii' are some of its releases slated for 2012.

Commenting on the win, Namrata Balwani, COO, Media2win, said, “The investment in movie marketing on digital media has grown tremendously in India. The rise of social media and sharing oriented behaviour provides a great opportunity to think creatively. We look forward to doing some great work with a team that has produced some of the finest movies in the last few years.”

Shikha Kapur, Senior VP - Marketing, UTV Motion Pictures, said, “Going forward, we see the digital space as one of the most important mediums to market our movies. The interactivity that the digital medium offers is a superb opportunity for us to engage our audiences right from the beginning of a film campaign. Media2win impressed us with their analytical approach to our business. What clinched the deal for Media2win was that this analysis didn't compromise the creativity that our product requires, especially in the dynamic nature of the digital domain.”

Media2win works with leading brands like Tata Sky, Max New York Life Insurance, Bajaj Auto, Microsoft, Karnataka Tourism, Epson and Biba, to name a few.

Info@BestMediaInfo.com

Info@BestMediaInfo.com