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Tyroo unveils new brand identity

The new Tyroo logo signifies quality, innovation and a value-rich culture

Tyroo unveils new brand identity

The new Tyroo logo signifies quality, innovation and a value-rich culture BestMediaInfo Bureau | Delhi | December 15, 2011

Tyroo Media has unveiled a sweeping transformation of its corporate identity. The new brand is designed to reflect today’s Tyroo, claiming its leadership in the ad network space in India. Tyroo reaches over 55 per cent of the internet user base in India as per ComScore, and has over 90 per cent penetration with advertisers.

Given its quality, reach and focused product offering with direct and audience business lines, Tyroo is becoming a clear choice among the top 5 digital media publishers in the country. The new Tyroo logo is built on a continuing history of innovative ideas, products and services that meet the digital advertising needs of all businesses. The new logo is a lowercase treatment of the name Tyroo – in vibrant blue. The Tyroo logo suggests energy and moving forward while subtitling integrating a clever image of a face observing/noticing something which jives with advertising services. “From outside looking in, I have watched Tyroo transition it business from a just an online advertising company to a true partner in helping companies to grow their businesses,” said Nitin Chowdhary, Business Head - Tyroo Audience. “At the same time, Tyroo has built a stronger company across the board and attracted new customers through new markets. Changing the brand is a logical next step. Tyroo helps publishers make money and help advertisers to attract more customers with wider coverage.”

He added, “Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in the online digital space. We have expanded into new markets, acquired new capabilities and developed new technologies -- all to ensure complete online advertising solutions to our advertisers.” Siddharth Puri, Business Head - Tyroo Direct, said, “Our brand is one of our most prized assets and the value it brings to our business is immeasurable. Our customers, our employees and our shareholders connect the most with what the brand stands for -- quality, innovation and a value-rich culture. Today, we're strengthening all our attributes and giving the brand a contemporary look that is more relevant for e-commerce businesses.”

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