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Tata Sky ushers in a new DTH chapter with Video on Demand

The service will be available on the Tata Sky+ HD box which needs to be connected with broadband connection

BestMediaInfo Bureau | Delhi | December 7, 2011

After introducing a host of industry firsts, Tata Sky, the technology leader in the Indian DTH industry is all set to introduce yet another first with the launch of Video on Demand (VoD).

Tata Sky’s Video on Demand services will include ‘Catch Up TV’ and VoD Movie Library.

Catch Up TV is a service that allows its Tata Sky+ HD subscribers to watch their favourite TV show even after the original broadcast without the need to record.  This unique service will give subscribers access to select TV shows that can be downloaded from the Tata Sky server and viewed at their convenience.

Currently, Catch Up TV will be providing the Top Shows  from channels like Star Plus, Colors, SAB TV, NDTV, SONY Entertainment, Channel V etc.

The Movie Library is an assortment of old and new movies that will be available to the subscriber for easy downloads. It will host over 500-1000 movie titles across multiple genres and languages in digital quality. Subscribers can choose from erstwhile Kishore Kumar, Rajesh Khanna and Amitabh Bachchan movies to contemporary movies with Ranbir Kapoor, Hritihik Roshan & Aamir Khan.

The VoD service will be available on the Tata Sky+ HD box and subscribers will just need to connect the Set Top Box to their broadband connection through an Ethernet cable.

Commenting on the launch, Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, “We strive to remain the pioneers of the DTH industry.  The VoD experience on Tata Sky is set to change the way television is seen in India. After extensive consumer research we know that subscribers use the pay-per-view service; however are in the lookout for TV Shows and a larger library of movies. With our pioneering technology, we have ensured that the user-friendly interface of VoD will fulfill consumer demand. Tata Sky will stay committed to giving its viewers the best in television technology.”

As part of the launch phase, Catch Up TV and Movie downloads would be offered to Tata Sky+ subscribers absolutely free for the first month. Thereafter, Catch Up TV will remain as a free service and the movie downloads will have a nominal fee.

Info@BestMediaInfo.com

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