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Sony strengthens grip on No. 2 position

While Star Plus and Colors lost some eyeballs, Sony has increased the margin with Colors

Neha Saraiya | Delhi | December 21, 2011

Sony Entertainment Television has further strengthened its position at No. 2 by adding 18 GRPs in Week 51 of TAM 2011. Star Plus has lost 20 GRPs while Colors has also suffered a marginal loss of 4 GRPs. Zee TV has been able to hold its viewers this week.

India’s No. 1 Hindi GEC Star Plus has registered a loss of 20 points and recorded 330 GRPs in the Week 51 (last week 350).

Sony has become stronger at No. 2 recording 246 GRPs this week (last week 228).

Colors has suffered a marginal loss, garnering 221 GRPs this week (last week 225).

Zee TV has seen a marginal growth by recording 155 GRPs (last week 152).

SAB TV has added a few points registering 121 GRPs (last week 117).

At No. 6, Imagine TV has recorded 71 GRPs this week (last week 77).

Star One has registered 44 GRPs (last week 40), while Sahara One has 45 GRPs (last week 41).

Neha@BestMediaInfo.com

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