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RED FM scripts the first ever book launch on air

Ravinder Singh’s ‘Can Love Happen Twice’ launched across RED FM networks

BestMediaInfo Bureau | Delhi | December 20, 2011

RED FM has undertaken a one-of-its-kind initiative. In association with Penguin Books India, the station for expression has launched the much awaited love story - ‘Can Love Happen Twice’ by the dynamic and and upcoming writer, Ravinder Singh across its network stations. Owing to its mass appeal, RED FM features as an integral part of the plot.

Ravinder’s story which goes through many twists and turns unfolds at a radio station. Since the author narrates his experiences at the RED FM studio in his book, the station decided to take it a step further and engage its listeners in an enthralling manner.

On this unique launch association, Nisha Narayanan, Sr. VP Projects & Programming, RED FM 93.5 Network, said “We at RED FM have always believed in innovation and doing things differently. Launch of a book on a radio station was unheard of till now. Our association with Penguin Books India for this book launch is a game changer in more ways than one as it gives an extended platform to reach out to a wider audience base. We wish Ravinder Singh all the very best in his endeavor.”

After the tremendous success and adulation received for Ravinder’s first book, ‘I Too Had a Love Story’, the fans were eagerly waiting for a sequel. Much to their delight, the highly anticipated sequel ‘Can Love Happen Twice’ was launched on their favorite radio station RED FM!

The book launch was promoted across the RED FM network through interesting on-air integrations. RED FM listeners can avail of autographed copies of the book through a series of on-air contests.


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