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M&C Saatchi bags Future Group’s T24 creative mandate

There was a multi-agency pitch for the mobile service brand in tie-up with Tata Tele. The business is worth Rs 25 cr

Neha Saraiya | Delhi | December 28, 2011

T24, the GSM mobile service venture by Future Group and Tata Teleservices, has handed its creative duties to M&C Saatchi. The incumbent agency was Dhar & Hoon which was acquired by Future Group in 2009. 

The size of the account for the current financial year is estimated at Rs 25 crore. The development was confirmed to by Sandip Tarkas, CEO of Future Media and CEO of Future Telecom.

The pitch for the account was initiated last month wherein many advertising agencies which had worked in the past on the brand were also called to participate.

It may be noted that the brand has been active in in-store advertising and radio till now. With M&C Saatchi on board, it is set to scale up its advertising across various media including TV.

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