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IndiaONE tops among paid entertainment apps on Apple charts

A sister venture of Radio One, the app was designed by 2ergo, and designed as a complete ‘sound garden’ for global Indians

BestMediaInfo Bureau | Delhi | December 28, 2011

According to the latest Apple/itunes charts, IndiaONE is the No. 1 paid app in the entertainment category and also the No. 1 among ‘top grossing iPad apps’. Though sale of the app had started from October 31, 2011, the company did a soft launch with a very targeted promotional campaign.

IndiaONE launched by Next Mediaworks, which also owns the Radio One brand in seven cities, had launched its digital business on September 18, 2011. The first three digital apps for iPad, iPhone and a karaoke app were launched from October 31 to November 11 in quick succession.

The simple launch communication targeted Indian iPad owners largely in the US, Canada, the UK, India, UAE, Australia, and has the ability to work for Indians everywhere

Said Vineet Singh Hukmani, MD, Radio One, “Paid apps are a stricter measure of consumer confidence and we are happy we are on the right track. Almost all Indian music apps are free. We decided to be different and we are glad it’s working, This is just a great beginning and we have a long way to go before we meet our internal targets and benchmarks.”

The app was designed by 2ergo, a specialist in this space and was designed keeping in mind that the app was a complete ‘sound garden’ for global Indians. “We are glad to bring our international standards of app development to India and are very happy to see the IndiaONE app rise to such heights in a short duration,” said Raj Singh, MD, 2ergo.

IndiaONE will soon be available on Blackberry and the company is working to ensure the best content is delivered to all Indian music and sound lovers


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