The Capital’s leading newspaper will hold the New Delhi Conclave on December 15 as a culmination to the yearlong celebrations
BestMediaInfo Bureau | Delhi | December 12, 2011
Hindustan Times, which has been celebrating the 100th birthday of New Delhi under the banner of ‘I Love Delhi’ throughout 2011, is getting ready for the high point of the celebrations on December 15. This is day when the foundation stone of New Delhi was laid a century ago.
Hindustan Times is organising the New Delhi 100 Conclave on December 15, inviting Delhi’s prominent citizens to come and share their vision of Delhi over the next 100 years. The Chief Minister of Delhi, Sheila Dikshit, will grace the occasion with her presence. She will be releasing a coffee-table book capturing New Delhi’s 100-year journey on this occasion.
Known to raise issues of public interest in Delhi, Hindustan Times kicked off the celebrations for New Delhi’s 100th birthday on January 1, 2011, with an editorial series around various aspects of the evolution of the city. Chronicling how the political, cultural, social and architectural landscapes of the city have changed through the decades, this series was done at regular intervals throughout the year. One of the highlights of this series was the ‘100 Icons of Delhi’ – a listing of 100 buildings and institutions that define New Delhi as we know it today.
In addition to the editorial features, Hindustan Times undertook several initiatives to increase reader engagement throughout the year under the Delhi 100 platform, some of which were:
Shantanu Bhanja, VP – Marketing, Hindustan Times, said, “I Love Delhi is a continuing initiative for Hindustan Times since it encapsulates our feelings for this beautiful city perfectly. Every year we have a theme for the initiative and this year, what else could it be except the Centenary of the Capital. We have done a series of events already and hope to bring it to a grand closure now.”
The newspaper also has a large outdoor campaign running around Delhi-NCR at present. In an innovation, most sites have been decorated with red and blue balloons, wishing Delhi on its 100th birthday. The balloons make for a refreshing change by giving the city a festive and colourful look.