Entries now open for the festival taking place 4-7 March, 2012
BestMediaInfo Bureau | Delhi | December 16, 2011
The Dubai International Advertising Festival, the leading awards for creative excellence in advertising and communications in the Middle East and North Africa, is pleased to announce the jury presidents ahead of the 2012 Festival taking place 4â€“7 March.
Ted Royer,Â Partner andÂ Executive Creative Director ofÂ Droga5,Â USA, will chair theÂ Film,Print, Outdoor, Radio and Craft Jury as well as theÂ Integrated Jury. Helping to build Droga5 from its founding, Tedâ€™s clients include Puma, Coke, Method, Activision, Rhapsody, New Museum and Net10. Among his nearly 100 international awards, Ted has won 16 Cannes Lions â€“ including four Titanium and three Grand Prix Lions â€“ as well as two D&AD Black Pencils, and numerous One Show Pencils, Clios and Andys. He has also seen Droga5 named Creativityâ€™s Agency of the Year. Previous to Droga5, Ted has held positions at major agencies including Saatchi & Saatchi Singapore, Ogilvy & Mather, Wieden+Kennedy and Publicis.
Commenting on his appointment, Ted Royer said, "How exciting to be picked as the Jury President for the Dubai Lynx. In this business, nothing beats travelling to different parts of the world and seeing how things are done. I look forward to meeting the creative talent there and will do all I can to help encourage creative expression in such an exciting region. And I especially can't wait to see the work."
Leading theÂ Direct, Promo & Activation, Interactive and Mobile Jury will beÂ GastÃ³n Bigio,Regional Creative Director of Ogilvy Latina. He leads the Ogilvy team for their Coca-Cola Latam account and has picked up numerous awards along the way. Notably, 2010 saw him win 20 Lions for Ogilvy Latina, an increase of 19 from the previous year, and in 2011 not only did he achieve 27 Lions, including three Golds for Coca-Cola, but Ogilvy Latina were named Direct Agency of the Year. Recently, GastÃ³n was voted President of Argentinaâ€™s Creative Circle, the most prestigious creative institution in the country. Just recently it has been announced that GastÃ³n will head a new international Ogilvy & Mather agency called David that will fuse the talents of Latin Americaâ€™s two most creative markets, Brazil and Argentina together with two other Ogilvy Brazil executives. Opening in January 2012, there will be offices in both Sao Paulo and Buenos Aires with a New York office planned for later in the year.
About his role, GastÃ³n Bigio comments, "I hope to spend great days of interesting talks about work at Dubai Lynx. Coming from so far away will surely give me a fresh look at the ideas the region is doing in Promo, Direct and Activation, Interactive and Mobile. I especially love this mix of categories that we will judge because I truly find that they merge in real life and their approach to consumers constantly evolves."
Jacki Kelley,Â Global Chief Executive Officer of UM,Â USA, will take the helm of theÂ Media Jury. Jacki boasts more than 20 years of global media owner experience after starting her career at USA Today as Vice President of Advertising. Previously, she was Executive Vice President, of Media Sales at Omnimedia and prior, she served as Vice President, Worldwide Strategies and Solutions at Yahoo! In 2005 she was inducted into The American Advertising Federationâ€™s Hall of Achievement, and in 2011, Advertising Age listed her as a 'Woman to Watch'. She currently sits on the boards of The Advertising Club, The American Advertising Federation and Free the Children.
Jacki Kelley commented, "It is an honour to accompany the other esteemed jury presidents at the Dubai Lynx Festival. I am looking forward to leading the Media Jury in evaluating the very best media thinking in the region".
Richard Millar,Â Chief Executive Officer ofÂ Hill & Knowlton, UK, will preside over the inauguralÂ PR Jury. Leading the agency since 2009 Richardâ€™s client management responsibilities are focused in the retail sector where he leads the adidas account. His time at Hill & Knowlton has seen him remodel the agency around nine key industries, drive a commitment to industry expertise, broaden the agencyâ€™s service offer and champion a company-wide commitment to training and development. Richard is a brand marketing specialist with extensive experience both agency and client side.
Richard said, "I am honoured to be the inaugural PR president of the 2012 Dubai Lynx. I am excited by the prospect of judging work in a region in which communication and its ability to mobilise the public and public opinion is having such dramatic results."
Jonathan Ford,Â Creative Partner of Pearlfisher, will chair theÂ Design Jury. With offices in London and New York Jonathan and his team have completed projects for clients in every major world region creating Design for an enviable list of iconic and challenger brands such as Jamie Oliver, Fortnum & Mason, Absolut Vodka, Green & Blacksâ€™s, Cadbury, Innocent, Waitrose, Coca Cola, Soho House and Nude Skincare. Along with awards for outstanding creativity, Pearlfisher have won Design Business Association Design Effectiveness awards consistently for over a decade.
Commenting on his role, Jonathan Ford says, "Iâ€™m very pleased to have this opportunity and excited to see the wealth of creativity coming from such an exciting part of the world."
Terry Savage, CEO of Cannes Lions, organisers of Dubai Lynx, says, "This is an exceptional line-up of jury presidents. Highly respected professionals and leaders in their fields, they will guide their juries to seek out the best work produced in the region. Their decision will not only have an impact on the participating agencies, but also on the future of MENAâ€™s advertising and communications industry, which is currently going through enormous transformations."
Entries can now be submitted to the Dubai Lynx Awards across all categories: Film, Print, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Print & Poster Craft, Film Craft, Design, Integrated, and the new categories, PR and Mobile.
Commenting on the Dubai Lynx Awards and the Dubai International Advertising Festival, Mohammad Abdullah, Managing Director of TECOM Investmentsâ€™ Media Cluster, said, â€œThe UAE is an active market for social media and the advertising sector in the Middle East. We are, therefore, very pleased to partner with Dubai Lynx to raise the bar on creative excellence in the region. The event is a dynamic and strategic platform that honours and celebrates the MENA regionâ€™s best works in creative advertising.
"Our partnership comes as part of our commitment to provide members of the media industry an ideal opportunity to learn and network. We are keen to continue supporting such initiatives that offer budding media experts a landscape to gain knowledge and enhance their capabilities to excel."